Insurance registration data shared on Chinese social media this Tuesday showed that the tech giant Xiaomi saw its sales drop for the third consecutive week in its home market.
The company registered 5,200 vehicles between May 5 and 11 marking a 8.6% drop from the first week of May.
Xiaomi recorded its highest weekly sales in late March, with 7,800 units sold during a final push to boost first-quarter results.
With the 7,000 vehicles sold between April 21 and 27, the company crossed a major milestone, delivering its 100,000th vehicle in 2025.
However, from April 28 to May 4, sales dropped to 5,690 units due to China’s Labor Holiday period and lower sales performance at the beginning of each month.
Xiaomi delivered “over 28,000 vehicles” in April, exceeding the 25,000 mark for the second consecutive month. On the other hand, the figures marked the first sequential decline in monthly sales.
On Monday, the Chinese platform Dongchedi reported that Xiaomi‘s model SU7 was the best-seller among vehicles priced over 100,000 yuan ($13,800) in China last month, with 28,585 units registered.
Zeekr recorded 4,300 EVs, outselling its main rival Nio, which listed 3,900. This is the first time in four weeks that Zeekr has outsold Nio, as sales from the Shanghai based brand increased sequentially for the first three weeks of April.
Nio’s Firefly recorded 470 units between May 5 and 11, in its second week in the market.
Tesla‘s registrations plunged to 3,070 units — a 57.9% fall from 7,300 the week before, when registrations had already dropped due to the industry disruptions above mentioned.
Tesla‘s Model 3, which competes with Xiaomi’s debut SU7, sold 1,800 units in China last week — just 58.6% of Tesla’s total and about one-third of SU7 sales during the same period.
SU7 Ultra Controversy
Earlier this year, Xiaomi launched the sport version of its debut sedan, with prices starting from 529,900 yuan ($73,100). It included the option to choose a “carbon fiber hood with dual air duct” — increasing the price by 42,000 yuan ($5,800).
Last week, customers who received their SU7 Ultra with the dual-channel front hood complained it did not work nor “provide downforce or cooling.”
Local media outlet Yicai reported over the weekend that more than 300 people wanted to cancel their orders on “false advertising” as the personalized hood was not functional but merely aesthetic. A consumer rights group was created to petition for a full refund.
New Shanghai Showroom
Xiaomi is preparing to open a flagship showroom in Shanghai, positioning itself against rivals such as Tesla and Nio in the city known for its support of electric vehicles.
The company signed a lease agreement with a subsidiary of Shanghai Waigaoqiao Group, according to a statement from the Pudong New Area government on Saturday.
Covering more than 15,000 square meters, the showroom is set to open this October.
