Tesla’s sales in Germany extended their decline in September, falling year-on-year for a ninth straight month.
The company sold 3,404 vehicles last month, 9.4% below the 3,758 units registered a year ago, according to data released by the Federal Motor Transport Authority (KBA) on Monday.
Despite the year over year decline, September figures have more than doubled from the 1,441 vehicles registered in August.
Tesla‘s sales in the third quarter totaled 5,945 units, 30.9% down from the same period a year ago, when it had listed 8,598 vehicles.
The company sold 4,935 vehicles in the first quarter and 3,955 in the second, meaning that the third quarter was its best year to date.
In 2024, the period between January through March was also its strongest in the German market.
In Europe’s largest auto market, the Elon Musk-led company has registered 14,845 vehicles year to date.
In the first nine months of 2024, it had sold 29,847 units — meaning that registrations halved from the same period a year ago.
Tesla currently features four models in the German market.
The refreshed Model Y is priced from €45,970 ($51,900), while the Model 3 sedan is available from €40,970 ($46,200).
To increase demand, the brand offered an interest rate of 0% on purchases of the sedan and 0.99% on the SUV, for vehicles delivered by September 30.
The Model X and Model S are currently only available as existing inventory units, as Tesla is expected to introduce the refreshed versions of its flagship models in the region.
However, the company has not yet announced a timeline for the launch.
Tesla manufactures its Model Y at its European GigaBerlin plant.
Earlier this month, plant chief André Thierig told the German Press Agency that Tesla has revised production targets “upward for both the third and fourth quarters,” citing a “very good sales situation.”
GigaBerlin exports to more than 30 markets, including all of Europe, the Middle East, Taiwan and, as of last month, Canada — where German-made cars are replacing US exports following higher tariffs.
In September, 235,528 vehicles were registered in Germany. Of those, 97,212 vehicles were hybrid models, which include 27,685 plug-in hybrids (PHEV).
Battery electric vehicles (BEV) represented 45,495 units, accounting for a 19.3% market share — meaning that nearly one in every five vehicles sold in Germany is fully electric.
Electric vehicles are gaining a larger share of Europe’s biggest auto market — the share of BEVs rose 31.9% year over year last month.
However, Tesla’s monthly sales are still declining compared to 2024, as new competitors — particularly Chinese brands — enter the market.
The same tendency is being seen in other European markets, such as Sweden, in which registrations have plunged 65.3% year over year last month.
Despite this, the company has seen gains in Norway, where it was the best-selling brand with over 4,000 vehicles registered last month.
In France, it also recorded year-over-year growth for the first time since early 2025.
The EV maker delivered 497,099 vehicles across the globe in the third quarter, setting a new delivery record for the brand.
The figures were mostly prompted by a demand surge in the US, ahead of the EV consumer credit deadline on September 30.
The EV maker has recently released a new trim of the Model Y — the Performance version — in both Europe and the US.
A new variant of the SUV was spotted last week near Tesla’s GigaTexas plant, signaling the imminent launch of a more affordable model.
The company has confirmed over the weekend that the model is launching on Tuesday, October 7.
