Tesla’s sales in the Dutch market fell 49.8% last month to 776 vehicles, marking the brand’s eighth straight month of year over year declines.
According to data shared by the national association BOVAG, the company had sold 1,547 vehicles in the same period a year ago.
Following typically weaker sales in July, sales rebounded in August, increasing by 75% from the 443 vehicles sold in the prior month.
Tesla sold 8,100 vehicles in the Netherlands from January 1 to August 31, about half of the 16,104 units registered in the first eight months of 2024.
The refreshed Model Y is priced from €45,990 ($53,600) in the country, while the Model 3 sedan begins at €39,990 ($46,600).
Last week, the company launched a new version of the Model Y — the Model Y Performance, only available in European markets.
The model is already available for purchase in the company’s Dutch website, with a starting price of €62,990 ($73,400).
Up until mid-August, Tesla was offering a trade-in bonus of up to €4,000 ($4,600) for both Model 3 and Model Y purchases. The customers should take delivery of the vehicle up until the end of the month.
The trade-in bonus offer was extended from August 16 through September 27, to a maximum amount of €5,000 ($5,800), if taking delivery by September 30.
The brand also features its flagship models — the Model S and the Model Y — in the lineup. However, only inventory units are available for purchase.
The Model X accounted for six of the vehicles sold by Tesla last month, while no Model S unit was registered in the same period.
Last month, the Model Y accounted for 438 of the units sold in the Netherlands, while the Model 3 represented 332 vehicles.
Despite the refresh earlier this year, registrations for the Model Y more than halved from the 1,064 vehicles sold a year ago.
The SUV, which ranked first in the Dutch market in both May and June, dropped to the top 10 best-selling models across all powertrains. It is still the third best-selling EV in the country, after Škoda’s Elroq and Kia‘s EV3.
South Korean brand Kia was the leading brand across all powertrains, with over 2,700 vehicles registered in a total of 237,909 units.
From those, 13,074 were hybrid models and 9,051 were battery electric vehicles (BEVs).
Hybrids represent a 49% market share in the contry, while BEVs account for 33.9% of new vehicle registrations.
BYD registered 389 vehicles in the Dutch market last month, slightly above the 375 units listed a year before.
XPeng, on the other hand, saw sales halving year over year to 52 vehicles.
Nio Group, which started deliveries of the Firefly model in both the Netherlands and Norway during August, saw registrations increase to 24 vehicles — from 22 in August 2024. Six of the units were the sub-brand’s debut model.
Geely-backed Zeekr listed 122 vehicles, while Polestar, also owned by Geely, registered 249 units.
As we enter the ninth month of 2025, Tesla‘s registrations continue to decline all across Europe.
Last month, registrations tumbled 39.2% in Germany and dropped by 47% in France. Sales plunged 84% in the Swedish market, compared to a year earlier and despite recent incentives.
However, in Norway, where electric vehicles make up 94.5% of all car sales so far this year, the US brand remained the best-selling brand.
The EV maker sold 3,243 vehicles in the UK, a 7.6% increase from the same period a year ago and a 228.6% sequential jump.
In its domestic market, and according to Motor Intelligence estimates, the company registered 55,500 vehicles last month — a new record year to date, and the second consecutive month of growth year over year.
