Tesla sold 1,441 vehicles in Germany last month, data released by the Federal Motor Transport Authority (KBA) showed on Wednesday.
Despite being up by about 300 units from July’s 1,110 units, the figures represent a 39.2% plunge from the 2,370 vehicles recorded a year ago.
The US brand has sold 11,441 EVs in Germany from January 1 to August 31. However, year to date, registrations have dropped over 56% when compared to the first eight months of 2024.
Tesla‘s refreshed Model Y is priced from €45,970 ($51,900), while the Model 3 sedan is available from €40,970 ($46,200).
To increase demand, the brand is offering an interest rate of 0% on purchases of the sedan and 0.99% on the SUV.
The conditions apply to contracts a maximum term of up to 60 months, for vehicles delivered by September 30.
The Model X and Model S are currently only available as existing inventory units, as Tesla is expected to introduce the refreshed versions of its flagship models in the region. However, the company has not yet announced a timeline for the launch.
Overall, 207,229 vehicles were registered in Germany during August. From those, 82,578 vehicles were hybrid models, which includes 23,973 plug-in hybrids.
Hybrid vehicles had a market share of 39.8% — nearly two in each five vehicles registered in the country last month were hybrids.
Fully electric vehicles had a 19% share, up by 0.6 percentual points from July, and representing 39,367 vehicles out of the total. Compared to a year ago, EV adoption rose by 45.7%.
This means that even though electric vehicles are gaining a larger share of Europe’s biggest auto market, Tesla’s monthly sales are still falling compared to 2024.
Regarding other new energy vehicle (NEV) automakers, China’s giant BYD sold 1,114 vehicles in Germany, a growth over 400% year over year.
The brand, which sells both hybrid and fully electric models, has registered over 8,500 units in the market since January.
XPeng, which entered the country last year, once again set a new record with 283 vehicles sold in August. Geely-backed Polestar registered 338 units, 79.8% up from a year ago.
Premium EV brand Nio sold just 23 vehicles last month — down 34.3% from a year earlier and half of the 47 units it sold in July.
Tesla’s registrations have been falling sharply across Europe since the start of the year. Swedish registrations plunged 84% compared to a year earlier, while in France they fell 47%.
However, in Norway, where electric vehicles make up 94.5% of all car sales so far this year, Tesla remains the best-selling brand.
Outside Europe, the company is experiencing growth in certain markets. In South Korea, Tesla hit a new record in August with 7,974 deliveries, 6,683 of which were Model Ys.
That made the Model Y the country’s second best-selling vehicle overall.
In Turkey, Tesla held a 50% share of all EV sales in August, according to consultancy EBS Danismanlik, making it the second best-selling brand in the Turkish market that month.
