After setting its highest sales figures year to date in June, with 7,719 vehicles, Tesla‘s vehicle registrations in July plunged by 59.9% year over year to 987 units — data from the Society of Motor Manufacturers and Traders (SMMT) showed on Tuesday.
When compared to the first month of the previous quarter, registrations climbed nearly 93%
Tesla recorded the lowest monthly figures year to date in April with 512 vehicles when deliveries of the refreshed Model Y had not yet begun.
The company’s registrations vary considerably throughout the quarter due to the logistical timing of shipments and deliveries from Tesla‘s GigaBerlin and GigaShanghai factories.
The brand’s lineup includes the Model 3 sedan, which is priced from £39,990 ($53,800).
The entry-level trim of the refreshed Tesla Model Y is priced from £44,990 ($60,500) while the long-range rear wheel drive and the long-range all wheel drive start from £48,990 ($65,900) and £51,990 ($69,900), respectively.
For new inventory Model S and Model X units purchased since February 6, Tesla offers unlimited free Supercharging and Premium Connectivity.
The company discontinued production of right-hand drive units of the two models, as it prepared to unveil refreshed iterations of its flagship sedan and SUV.
The brand still features Model X and Model S units, in left-hand drive and through inventory units, in its British website.
From the total 140,154 vehicles sold in the UK last month, 29,825 were fully electric vehicles, representing a market share of 21.3% — meaning that one in each five vehicles bought in the UK in July was fully electric.
Hybrids, including plug-in hybrid vehicles (PHEV), accounted for 36,040 units. British consumers’ top choice were internal combustion engine (ICE) vehicles — including both petrol and diesel — which had a 53% share.
Volkswagen led the UK market with 13,452 vehicles, and was followed by Ford (over 9,000 units), BMW and Audi (about 8,000 vehicles each), the latter being part of the VW Group.
If considering only new energy vehicle (NEV) companies, Tesla was outperformed by BYD, which registered 3,184 hybrid and fully electric vehicles last month in the UK.
Polestar figures dropped to 820 vehicles from June, but remained in line with last year’s 816 units. XPeng, which expanded to the UK in February, registered 8 units in July and a total of 173 year to date.
Last month, Tesla sales continued to plunge across Europe, despite slight increases in countries like Spain and Norway.
July figures in Ireland reached 186 vehicles, 8% down from the 203 units sold a year before and a 65.6% tumble from the 540 EVs sold in June.
In Sweden, figures dropped both sequentially (by 85.8%) and year over year (by 63%). In the Dutch market, where it sold 443 vehicles, registrations were 77.9% down from June and 61.8% lower than the same month a year earlier.
In its domestic market, Motor Intelligence estimates that Tesla‘s figures increased year over year for the first time since the beginning of 2025 to 53,816 vehicles.
