Tesla is hiring a country chief to lead its expansion into Morocco, confirming plans for its entry into the first African market.
The company established a local subsidiary in Morocco in May, registering it as a limited liability company with starting capital of MAD 27.5 million ($2.98 million).
The entity, based in the Crystal Tower at Casablanca Marina, one of the city’s main business hubs.
The role, based in Casablanca, will oversee sales, delivery strategy, and daily operations across the country, according to the job listing.
“The Country Sales & Delivery Leader is responsible for driving the sales and delivery strategy and daily operations across the country,” Tesla wrote in the job description.
“They will hire and develop the best people leaders and ensure development of the highest-performing teams, who are driven, motivated to deliver market goals in pursuit of the mission,” the company added.
The position was first spotted by Tesla shareholder and influencer Sawyer Merritt on X.
According to the subsidiary official filings, Tesla is also planning to introduce energy products in Morocco, including solar generation systems, energy storage technology, and electricity distribution.
Tesla currently operates six Supercharger sites in the country — in Casablanca, Fez, Tangier, Rabat, Agadir, and Marrakech — with further expansion expected in the coming months.
The first station opened in Tangier in 2021, followed by Casablanca.
Morocco has attracted several new-energy vehicle makers in the last few years.
China’s carmaker BYD entered the market in mid-2023 with a local dealership partner and has since launched six models, including the compact Dolphin Surf — known as the Seagull in China and other markets.
Lucid Motors has also signaled interest in entering Morocco as part of its broader Middle East expansion once it strengthens operations in the Gulf region.
Tesla will report third-quarter earnings later on Wednesday after the US market closes.
In China, the world’s largest EV market, weekly sales have surged for a second straight week, making the start of the quarter the strongest in about 18 months.
Sales for the first three weeks of the period are up 20.7% from the previous quarter and 39.6% year-on-year.
