Tesla announced on Thursday new incentives for the Model 3 and Model Y in Sweden, after recording its weakest monthly sales in nearly three years in July.
According to a LinkedIn post by country chief Jens Stark, the “Model 3 and Model Y will be affordable for even more Swedes.”
“In order for more people to have the opportunity to drive electric, without local emissions, Tesla is trading in all car models and giving SEK 40,000 ($4,200) in trade-in bonus,” Stark wrote.
In July, Tesla sold 163 vehicles in Sweden, a plunge of 85.8% year over year and 83.3% from the previous month. It was the lowest monthly result since October 2022.
Over the first seven months of the year, the company sold 3,774 vehicles in the Swedish market — a decline of 63.4% from the 10,338 vehicles it had sold in the first seven months of 2024.
The conditions apply to both Model 3 and Model Y, if ordered until September 27 and if taking delivery by September 30.
The offer was already available in mid-July, for customers ordering the vehicle from July 18 until August 15. It was only available until the end of August, meaning that Tesla now extended the offer until the end of the quarter.
For customers buying a new Model 3 — in any variant — or Model Y Long Range All Wheel Drive (AWD), Tesla is offering a 0% variable financing rate is applicable. Customers must take delivery by the end of September.
The entry-level SUV’s prices in Sweden begin at 554,990 SEK ($58,100), while the Model 3 sedan is priced from 484,990 SEK ($50,800).
The portfolio in the country also includes the flagship Model S and Model X, however, it is only selling inventory units in the country — as it likely prepares to bring the refreshed versions of the models to Europe.
Late last month, the European Automobile Manufacturers’ Association (ACEA) revealed that Tesla sold 70,655 vehicles in the European Union in the first half of 2025.
The figures represented a 43.7% plunge in registrations year over year, as the company struggled with increased competition in the EV segment, the revamp of its best-selling Model Y (which led to factory disruptions) and with the impact of CEO Elon Musk’s political involvement.
One of Tesla’s strongest markets this year has been Norway, where registrations rose 83.4% to 838 vehicles in July, bringing year to date sales to 13,877 units.
Despite the sales increase felt in both Norway and Spainlast month, registrations declined in key markets like Germany and Netherlands.
July figures showed a 55.1% plunge year over year in the German market, where the EV maker registered 1,110 vehicles. Last month, the overall market share of electric vehicles in Germany rose 58% compared to the same period a year before.
Tesla set its second-lowest monthly result so far this year in the Dutch market, with 443 vehicles sold in July — down 61.8% from a year before.
As the company awaits regulatory approval of its Full Self-Driving system in Europe, Elon Musk stated at the latest earnings call that they’ve “been working with the Netherlands, and I think we are close to getting approval there.”
