Tata Motors-backed Jaguar Land Rover (JLR) opened order books for the Range Rover Electric on Wednesday, putting a starting price of £154,070 ($208,100) on the brand’s first fully electric vehicle.
Built at JLR’s Solihull plant — where every Range Rover has been manufactured since 1970 — the electric SUV arrives roughly a year behind its original schedule.
JLR delayed the launch from late 2025 amid a cyberattack that halted global production for approximately five weeks in autumn 2025, compounded by the fallout from US tariffs on imported vehicles.
The Range Rover Electric is available in standard and long-wheelbase body designs across SE, HSE and Autobiography trims, alongside SV, SV Ultra and SV Black specifications.
A curated First Edition comes in Belgravia Green, Santorini Black or Varesine Blue with Light Cloud Ultrafabrics PU and Kvadrat interior trim.
Range Rover’s Managing Director Martin Limpert called the vehicle the result of “a decade of considered engineering and technological development.”
The brand framed the launch as confirmation that electric propulsion “enhances” and ensures “no compromise” to the brand’s core identity in off-road capability, cabin refinement and performance.
Powertrain and Range
Two permanent magnet electric motors rated at 260kW each produce a combined 550PS and 850Nm of torque — more torque than any Range Rover to date.
JLR stated that the motors generate 20% more torque than comparably sized units and use silicon carbide semiconductors for faster switching speeds and greater efficiency.
A double-stacked 118.5kWh lithium-ion battery consisting of 344 prismatic cells sits on an 800-volt architecture with split-charging capability.
JLR claims a WLTP range of up to 372 miles, with a real-world figure of up to 333 miles based on a standardized route.
Acceleration from 0–60 mph comes in 4.3 seconds; the 50–75mph overtaking sprint takes 2.7 seconds.
On a 350kW rapid DC charger, the battery charges from 10–80% in approximately 22 minutes or adds 137 miles in 10 minutes, according to JLR.
In the UK and Europe, owners gain access to over one million public chargers.
North American buyers receive built-in NACS compatibility and access to Tesla’s Supercharger network.
Off-Road and Traction Systems
Range Rover positioned the electric drivetrain as a strengthening rather than a limitation of the brand’s off-road credentials.
Integrated Traction Management (ITM) controls motor speed within 50 milliseconds — up to 100 times faster than an equivalent combustion system — and works alongside Intelligent Driveline Dynamics (IDD) to distribute rear torque instantly and prevent loss of grip.
A new Single Pedal mode allows the vehicle to climb slopes up to 45 degrees on a rolling start and pull away smoothly on inclines up to 33 degrees.
Wading depth reaches 900mm, consistent with existing combustion-powered Range Rovers. A twin-chamber air suspension and lower centre of gravity — a function of the floor-mounted battery — enhance high-speed stability.
JLR’s Vehicle Engineering Director Matt Becker said the vehicle remains “incredibly composed and refined” across low-grip terrain, rough surfaces and motorways.
Testing
JLR subjected the Range Rover Electric to over 1.5 million kilometres of physical driving — the equivalent of circling the Earth approximately 38 times — alongside more than 250,000 hours of virtual testing, more than any previous Range Rover.
Testing environments spanned −40°C conditions in Arjeplog, Sweden, extreme heat in Dubai and JLR’s own Eastnor Castle facility in the UK.
An advanced ThermAssist heat management system — one of 300 patent applications filed for the vehicle, the most for a single model in Range Rover’s history — optimises driving range, charging speeds, battery longevity and performance in extreme temperatures.
JLR stated that the system adds up to 25 miles of range and cuts heating energy consumption by 40%.
Each vehicle carries a Battery Digital Twin providing over 900 diagnostic data points. Combined with over-the-air software update capability, the system allows JLR to proactively monitor battery health.
Range Rover backs the electric propulsion system with an eight-year or 100,000-mile warranty.
UK Manufacturing Investment
JLR transformed its Solihull manufacturing facility with new electrification infrastructure and digital technology to support production.
A total of 9,000 manufacturing employees at Solihull received electrification training, with a further 1,500 trained across the company’s wider West Midlands operations — a combined workforce of 10,500.
JLR’s Electric Propulsion Manufacturing Centre in Wolverhampton produces battery packs and electric drive units alongside internal combustion engines, making the site what the company describes as the UK’s largest combined powertrain production facility.
A first phase of redevelopment covering 40,000m² required more than two million hours of planning, engineering, construction and commissioning over four years.
The site now houses 13 battery and electric drive unit manufacturing lines supported by nine kilometres of conveyors.
JLR’s Chief Operations Officer Nigel Blenkinsop stated that production supports thousands of businesses, with more than two-thirds of supplier spend directed to UK and European suppliers.
A Difficult Backdrop
Range Rover Electric enters the market at a challenging moment for JLR.
Annual pretax profit collapsed 99.4% to £14 million ($18.9 million) in the fiscal year ended March 2026, down from £2.5 billion ($3.4 billion) a year earlier.
Full-year revenue fell 20.9% to £22.9 billion ($30.9 billion).
JLR attributed the decline to the September 2025 cyberattack, ongoing US tariffs, weak demand in China and the planned wind-down of legacy Jaguar models ahead of the brand’s electric relaunch.
A Stellantis–JLR memorandum of understanding signed in May is exploring US-based product development to reduce exposure to import duties.
JLR has no US manufacturing presence and sells substantial volumes in the American market.
The electric SUV sits on JLR’s Modular Longitudinal Architecture (MLA), which was engineered from the outset to support battery electric, plug-in hybrid and combustion powertrains on the same production line.
A Range Rover Sport Electric on MLA is also planned.
Separately, JLR previewed the Range Rover GT in July, a lower-slung electric grand tourer built on the company’s newer Electrified Modular Architecture (EMA) platform, with deliveries expected in 2027.
