An image presented as the production Jaguar Type 01 circulated online on Monday, about a day before the electric grand tourer’s scheduled unveiling in New York, and one website that published it said it removed the picture at Jaguar’s request.
Jaguar has not commented publicly on the image as of publication time.
The Type 01 is due to be revealed at 8 p.m. Eastern time later on Tuesday, in what is the first production car of the brand’s relaunch as an electric-only luxury marque.
The image first appeared on Coche Spias, a Spanish forum for spy photographs of unreleased cars.
A user posted in the forum’s Type 01 thread at 8:59 p.m. on Monday, by the forum’s clock, under the single word “FILTRANDO”, Spanish for “leaking”.
Those images remained online early on Tuesday.
The Supercar Blog published a story headlined “Jaguar Type 01 four-seater EV leaked ahead of reveal”, describing what it called “the first leaked image of the new Jaguar EV”.
The article now opens with the line: “Update: Image removed at Jaguar’s request.”
What the Image Shows
The image seen by EV shows a pale blue four-door car photographed indoors on a white floor in front of a curved backdrop lit in blue and peach, with a wood-slatted wall at the edge of the frame.
The car keeps the proportions of the Type 00 concept, with a long bonnet, a high shoulder line and a shallow glasshouse.
It has four doors with flush handles, where the concept had two.
The front carries a body-coloured panel with horizontal ribs in place of a grille, a slim horizontal light strip and a dark lower section.
A charging flap sits on the front wing. A bronze-coloured strip runs along the lower body behind the front wheel.
The car in the image also has an amber side marker ahead of the front wheel, a fitting required on vehicles sold in the United States.
The image does not show the cabin in any detail, and Jaguar had already published official cabin images in August.
The Second Leak in Two Launches
The episode repeats what happened to the Type 00, images of which leaked on December 2, 2024, less than 24 hours before the concept’s debut at Miami Art Week.
That concept followed a teaser campaign and a rebrand that drew wide criticism in November 2024.
Tesla Chief Executive Officer Elon Musk asked whether Jaguar still sold cars, and US President Donald Trump later called the rebrand a “total disaster”.
Jaguar has staged the Type 01’s introduction over several months, confirming the name on May 13, running camouflaged prototypes at the Monaco circuit two days later and showing the interior on August 12.
The undisguised exterior was the last major element it had held back.
The reveal itself comes about a year later than first indicated, after Jaguar said in December 2024 that the production car was “to be revealed in late 2025” and then, in March this year, that it would be shown in September.
The brand has prepared a two-day launch in New York, where a city film permit showed a shoot scheduled under the name “X900 Launch” for Monday and Tuesday.
That notice was itself made public by a Jaguar engineer, who posted a photo of it on LinkedIn, and X900 is the Type 01’s internal codename.
Jaguar has also shown two design elements of the car, a strikethrough graphic and a laser-etched version of its leaper emblem, on the JPMorgan Chase screen in Times Square since October 2.
A Jaguar store is due to open in London’s Knightsbridge on Wednesday.
What Rides on the Reveal
Jaguar’s wholesales fell to 800 vehicles in the three months to September 30 from 1,519 a year earlier, after what parent JLR called “a planned wind down of outgoing Jaguar models over the past year.”
The brand is electric-only and in January denied a report that it was planning range-extender models.
German dealers questioned the business case for the brand the same month, and JLR opened a voluntary redundancy scheme in September.
Jaguar has said the Type 01 uses three electric motors producing more than 1,000PS and over 1,300Nm of torque, with a targeted range of up to 770 kilometres on the WLTP cycle.
Managing Director Rawdon Glover told Auto Express that the entry price would be around £120,000 ($159,000), with the range centred on about £140,000 ($185,500).
