Rivian has formally opened its East Coast headquarters in Atlanta, holding a grand-opening reception attended by Mayor Andre Dickens and Georgia state officials as the company accelerates construction at its $5 billion EV plant an hour east of the city.
The office occupies the top floor and lobby of Portman Holdings’ Junction Krog District building at 667 Auburn Ave NE, directly on the Atlanta Beltline’s Eastside Trail in the Old Fourth Ward neighborhood.
Photos shared from the event show the EV maker’s logo on the building’s upper facade and an interior wall reading Keep Atlanta adventurous forever, a local variation of the company’s brand slogan.
Georgia-Themed Office on the Beltline
Elle Navarro, Rivian‘s senior director of facility operations and workplace development, told WSB-TV the design team leaned into Atlanta’s identity as the “city in the forest,” with wall graphics and conference rooms named after Georgia landmarks.
Tony Sanger, the company’s vice president of production facilities, told the station that “we’ll begin producing vehicles at the end of ’28” and that deliveries to customers would follow as quickly as possible.
Governor Brian Kemp, who championed the state’s incentive package for the project, said in a statement that the opening represents another milestone in the company’s expanding Georgia footprint and welcomed its continued role in the state’s business community.
From Commons Opening to Full Occupancy
Rivian first announced the Atlanta headquarters in July 2025.
Founder and CEO RJ Scaringe said at the time that Atlanta embodies Georgia’s strengths, citing “top talent, exceptional creativity, and a desire to always be moving forward.”
The company said then that the office would employ around 100 people by the end of 2025 and roughly 500 workers when fully built out, with expansion planned through 2026 as factory construction advanced.
The first phase arrived in late October 2025, when the brand opened Rivian Commons, a public ground-floor space showcasing its vehicles and its Georgia investment plans.
Scaringe later signaled the site would host more than administrative functions, saying the headquarters would house AI teams working on the company’s autonomy program, which is currently centered in Palo Alto, California.
HQ Anchors $5B Plant Push
The Atlanta office will serve as the oversight base for Stanton Springs North, the roughly 9 million-square-foot campus where Rivian plans to build the R2 SUV, the R3 crossover and its R3X performance variant.
Construction activity at the site has accelerated markedly in recent months, with crews grading roads, installing water and sewer infrastructure and preparing staging areas across the roughly 2,000-acre property.
The factory is financed in part by a US Department of Energy loan that the company renegotiated in April, cutting the facility from $6.57 billion to $4.5 billion and consolidating the build into a single phase with capacity of up to 300,000 vehicles a year.
Rivian expects to make its first draw on the loan in early 2027, ahead of customer production in late 2028.
Georgia output will also supply up to 50,000 R2-based robotaxis ordered by Uber for its planned autonomous fleet.
The plant is expected to create about 7,500 jobs by 2030, in addition to roughly 2,000 construction jobs, supported by more than $1.5 billion in state incentives.
Ahead of the ramp, the company has signed scholarship and training agreements with five Georgia institutions, including Georgia Tech, the University of Georgia and Georgia Piedmont Technical College, alongside an apprenticeship program that routes maintenance trainees through its plant in Normal, Illinois.
