Onvo Chief Fei Shen reiterated on Tuesday that the company plans to produce 15,000 units of its newly launched L90 three-row SUV in October.
The sub-brand’s target had been previously set during Nio‘s second quarter earnings call by the founder and CEO of the Group, William Li, on September 2.
“Our target is that in October, the full supply chain capacity for the Onvo L90 can achieve and reach 15,000 units a month,” Li stated three weeks ago.
In a post on Weibo, Shen wrote this Tuesday that the official launch of the third generation ES8 over the weekend has “further sparked attention in the pure electric three-row SUV market.”
He further noted that “over the past couple of days, store visits at Onvo have risen like the tide, truly achieving what Li Bin [William Li] described as the dual-sword combination of the ES8 and L90.”
In the same post, the brand’s head and longtime Nio executive said that “Onvo L90 production has exceeded expectations, with output in October reaching 15,000 units.”
“Starting this week, deliveries of the L90 will be accelerated to get cars to users as soon as possible,” Shen added.
Onvo began deliveries of its second model, the three-row SUV L90, on the first day of August across over 40 cities in China.
The brand registered 2,410 units of the model last week (Sep.15-21), up from the 2,050 L90s recorded in the second week of September.
To stem cancellations for the new model as it struggled with production ramp-up, Onvo introduced an “L90 Waiting Points” programme for pending orders.
According to the brand, if the car isn’t delivered within 28 days of the order lock, customers accrue 500 points per day from day 29.
Production for Nio Group’s three brands — its premium brand, Onvo, and Firefly — is currently underway at its two factories in Hefei, with a third one set to start manufacturing later this month.
According to Fei Shen’s post this Tuesday, “customers who have recently placed orders can still enjoy the vehicle purchase tax incentive within this year, saving up to 13,000 yuan.”
Given the strong order figures for the ES8 SUV, following the L90, the same system will be applied to the model.
However, Nio is additionally granting each order locked in before December 31, a voucher covering any additional purchase tax incurred if invoicing and delivery slip into 2026 due to Nio‘s production or logistics delays.
From the first day of 2026, electric vehicles in China will start facing an initial minimum rate of 5% — half of the 10% tax applied to vehicle purchases in the country.
Up until the end of 2027, new energy vehicles (NEV) are subject to a 50% reduction in the tax, which applies as long as the tax reduction for each vehicles does not exceed 15,000 yuan (about $2,100).
Nomura analysts have said on Tuesday that the measure is expected to boost sales in the short term, but expect a sharp decline when the tax is reinstated.
Last week, Onvo launched a refreshed version of its debut L60.
Pre-orders for the new version of the five seat SUV started on September 19, however, deliveries are set to start from “mid-to-late October”.
The brand, founded and led by William Li, is focused on ensuring the fastest delivery of its three-row vehicles in the last months of the year.
Onvo also said it is introducing the ‘Waiting Points’ system for L60 orders, according to which “if a customer cannot pick up the car within 4 weeks due to reasons related to the Onvo brand, the company will provide ‘L60 Waiting Points’ at 500 points/day.”
Between September 15 and 21, Onvo sales were divided between its L60 and L90 SUVs, which represented 370 and 2,410 units, respectively.
Below is the translation of Fei Shen’s post on Weibo:
“The official launch of the all-new ES8 has further sparked attention in the pure electric three-row SUV market! It’s really heating up!
Over the past couple of days, store visits at Ledao have “risen like the tide,” truly achieving what Brother Bin described as the “dual-sword combination” of the ES8 and L90.
The pure electric era of three-row SUVs is arriving.
Originally, some family car users were hesitant, but they ultimately made the firm choice of the Ledao L90.
This shows that the combination of the all-new ES8 and L90 can meet the diverse needs of users in the 180,000–450,000 RMB price range.
The Ledao L90 offers unique product experiences for Chinese families, including China’s largest 240L front trunk, the original “Step Up” folding electric side steps, a rare 220V power outlet in the rear trunk, and being one of the only new-energy large seven-seaters.
It provides a comfortable experience for every family member.
Currently, Ledao L90 production has exceeded expectations, with output in October reaching 15,000 units.
Starting this week, deliveries of the L90 will be accelerated to get cars to users as soon as possible.
Customers who have recently placed orders can still enjoy the vehicle purchase tax incentive within this year, saving up to 13,000 RMB.
We welcome everyone—whether you’re looking for a large five-seater or a large three-row SUV—to visit Ledao stores nationwide and experience it firsthand.”
