The EV maker Lucid Motors will host a Preview event of its Lucid Air model in Switzerland on September 28 ahead of the expansion to the country. The event will take place in Zurich from 6:00 PM to 9:00 PMCEST and the reservation holders will be able to enter exclusively the event one hour earlier.
Enthusiasts and reservation holders will be able to see the model in person for the first time in Switzerland on the west side of the city at Schiffbau Building which is located at Schiffbaustrasse 4. Lucid is accepting reservations to the event through this website.
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As initially reported by EV, Lucid has already started hiring in the country with the addition of Dave Pachlatko as a Delivery Advisor for the Swiss Market to the team. Recently, the company also posted a job vacancy for a Studio Advisor in the Swiss city of Geneva.
In May, the company unveiled its plan for European expansion announcing the first deliveries in late 2022 and the prices for Germany, Switzerland, Norway and The Netherlands.
The company started taking online reservations in January 2020 for 15 European countries including Austria, Belgium, Denmark, Finland, France, Germany, Iceland, Italy, Monaco, Netherlands, Norway, Spain, Sweden, Switzerland, and the United Kingdom.
Reservations can be made through Lucid’s website in the countries previously mentioned costing CHF300 ($317) for the Air Pure model and CHF970 ($1,026) for the Touring and Grand Touring models.