Zeekr unveiled the flagship 9X luxury SUV for the European market on Wednesday, marking the Geely-backed brand’s first extended-range electric vehicle (EREV) in Europe and a direct challenge to the BMW X7, Mercedes-Benz GLS, and Audi Q9.
Designed in Gothenburg, the 9X is the fifth model under the premium brand to reach Europe in three years — joining the 001 shooting brake, 7X and X SUVs, and the 7GT grand tourer.
Pre-orders for the six-seat SUV will begin in the coming months, with deliveries scheduled to start in late December, a spokesperson told Automotive News Europe on Wednesday.
Additionally, the brand aims to increase its market presence to 24 European countries before year-end, up from 16 now.
Lothar Schupet, CEO of Zeekr Europe, framed the model as a generational shift, calling it “a new era of luxury, beyond convention.”
“The new Zeekr 9X is our response to the next-generation of luxury consumers,” Schupet said in a press release. “More than ever, luxury customers want more from their car, and the Zeekr 9X is a direct answer to this demand, designed in Europe for European roads.”
European Specs
Zeekr‘s Super Hybrid powertrain pairs a 2.0-litre turbocharged four-cylinder petrol engine with a dual-motor, all-wheel-drive electric system built on a next-generation 900V architecture.
Combined system output reaches 660 kW (897 hp) and 935 Nm of torque, launching the 2,900-kg SUV from 0 to 100 km/h in 4.1 seconds with a top speed of 240 km/h.
A 55.1 kWh NMC battery provides up to 179 km of pure electric range — figures Zeekr says are preliminary and subject to WLTP homologation.
Combined range, with the petrol engine acting as an onboard generator, reaches up to 737 km.
DC fast charging at up to 330 kW takes the battery from 10 to 80% in approximately 9.5 minutes, while an 11 kW onboard AC charger completes a full charge in 5.5 hours.
Measuring 5,239 mm long with a 3,169 mm wheelbase, the 9X seats six in a 2+2+2 configuration.
Luggage capacity stands at 677 litres with all seats in place, expanding to 2,148 litres with the second and third rows folded.
Exterior color options include Crystal White (standard), Lava Grey, and Onyx Black, with a high-gloss Black Pack available exclusively on the Onyx Black finish.
Narrower Lineup Than China
European buyers will find a considerably trimmed spec list compared with the Chinese version launched last September from 465,900 yuan ($68,500).
In China, the Zeekr 9X is available in both dual-motor and tri-motor Hyper configurations.
The Hyper variant produces 1,030 kW (1,381 hp) from three electric motors, sprints from 0 to 100 km/h in 3.1 seconds, and offers a larger 70 kWh battery option that stretches pure electric range to 380 km under China’s more generous CLTC testing cycle.
Combined range claims in China reach approximately 1,160 to 1,250 km on CLTC, far above the 737 km manufacturer estimate for Europe, which has not yet undergone WLTP validation.
Europe, for now, receives only the dual-motor, 55.1 kWh powertrain in a single Ultra AWD trim.
Dimensions and overall packaging remain essentially identical.
Zeekr says the European version carries region-specific software, GDPR-compliant data handling, and chassis tuning calibrated for European roads.
Additionally, it includes a vehicle warranty of 5 years or 100,000 km, extendable to 10 years or 200,000 km for owners who follow the recommended service schedule, alongside an 8-year or 200,000-km high-voltage battery warranty.
Official European pricing has not been announced. Zeekr Europe confirmed on Wednesday that prices will follow at a later date.
In China, the 9X ranges from 465,900 to 599,900 yuan ($68,500 to $88,400).
Independent European parallel importers have listed figures in the region of €84,000 to €100,000 for individually approved units, which include import duties.
German Rivals
Zeekr is positioning the 9X squarely against the established German full-size luxury SUV segment.
In Germany, the Mercedes-Benz GLS starts at €102,700, the BMW X7 at €106,500, and the recently launched Audi Q9 at €108,400 — all comfortably in six-figure territory.
A competitive European price for the 9X could undercut those rivals significantly, leveraging the same tariff advantage that has helped BYD and other Chinese brands gain hybrid market share across the continent.
As an EREV, the 9X currently falls outside the scope of the EU’s countervailing duties on Chinese-made battery electric vehicles, which impose an additional 18.8% tariff on Geely-group BEVs on top of the standard 10% import duty, for a combined rate of 28.8%.
Plug-in hybrids and extended-range vehicles remain subject only to the standard 10% tariff — a gap that the European Commission is preparing to close with additional duties on Chinese PHEVs, though no new measures have taken effect.
Zeekr‘s European footprint has expanded rapidly since its 2023 debut in Sweden.
The Netherlands, Norway, France, Denmark, Belgium, Germany, Italy, Spain, and Portugal are among its current 16 markets.
