Ford reported on Tuesday that its sales in the United States rose 16% in May to 220,959 vehicles across all powertrains. However, sales from its EV unit — named ‘Model e’ — fell by 25% year over year.
The company sold 6,723 fully electric vehicles in May, down from the 9,000 units sold a year ago. Hybrid sales jumped 28.9% to 22,719 units.
Electric vehicle sales rose steadily from January to March, before dipping in April. In that month, figures plunged both sequentially (51.2%) and year over year (39.0%).
A spokesperson for the brand told Reuters that the decline was mainly due to the launch of a refreshed version of the Mach-E and F-150 Lightning models, plus limited inventory at dealerships.
Registrations of Ford‘s internal combustion engine (ICE) vehicles increased by 17.2% year over year in May, reinforcing their position as the preferred choice among customers, with an 86.7% market share.
The F-series was the preferred choice among Ford buyers last month, representing 79,817 out of nearly 221,000 units.
However, sales of the fully electric F-150 Lightning pickup fell 41.7% to 1,902 vehicles.
Ford‘s Transit lineup, which includes its commercial vans, accounted for 15,219 units.
The fully electric E-Transit van only represented 97 out of those, a plunge of 93.3% from May 2024.
The remaining EVs sold by Ford were Mustang Mach-Es — the model posted a 11% increase in sales to 4,724 units last month.
Ford reported its first quarter earnings results in early May, disclosing that it burned through $2.22 billion in cash in the first three months of 2025 — its largest quarterly outflow since the second quarter of 2021.
Its EV unit reported a first-quarter EBIT loss of $849 million, with the company saying its arm “remains focused on improving gross margins and exercising a disciplined approach to investments in battery facilities and next-generation products.”
Last week, Bernstein analyst Daniel Roeska stated that “the company’s reporting structure makes it very visible that it will continue to lose billions on its EV business unit Model e.”
