Written by Cláudio Afonso |LinkedIn | X
An increasing number of Fisker Ocean electric SUVs have been observed accumulating in a storage lot at the San Diego port, sparking concerns about potential demand or distribution issues.
As the startup led by Henrik Fisker continues to expand the dealership network across the U.S., more and more units of the SUV have arrived the port in California.
In a video shared on Reddit, the user claims the number of Fisker Ocean units “keeps getting bigger” with some users in the comments mentioning that these vehicles might be waiting for final software updates or quality control checks.
Here’s the video shared:
Another user suggested that Fisker might be strategically timing the release of these vehicles to align with marketing campaigns or regulatory approvals.
Additionally, a commenter shared a picture of another lot in Georgia, counting 37 units, with 11 of them marked as sold.
“This is lot is in Sandy Springs, GA they are not all sold. My first thought was these are way smaller than what I thought. But, they look great and the colors were cool with very nice interior design. Shame they [messed] this up. I counted about 37 of them with 11 sold signs in the windows, ” the user wrote.
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The SUV capable of driving up to 360 miles per charge, is currently suffering significant discounts at dealer auctions with prices decreasing from $33,000 to $21,000 over the last two months.
In late March, Fisker announced price reductions in all the variants of its Ocean SUV, lowering the price of the Extreme trim by $24,000 — from $61,499 to $37,499. In addition, the Ultra trim was priced at $34,999 in the U.S., reduced from $52,999 while the Sport was priced at $24,999, down from $38,999.
Last week, the company has decided to halt direct vehicle sales to customers in states where it lacks dealership locations.
One week ago, the company sent an email to its U.S. customers, informing them of the discontinuation of the roadside assistance service. This decision mirrors the earlier announcement to halt the service in Europe earlier this month.
Fisker has reportedly closed its showroom at The Grove in Los Angeles, just three weeks after shutting its New York store.
As Fisker continues to cut costs and transition from direct sales to a dealer partnership model, the only remaining U.S. facility is a “Fisker Center+” near San Diego. This location combines a showroom, service, and delivery center, according to Fisker’s website.
In January, the company announced a shift from direct sales to a dealer partnership model. Six weeks later, Fisker reported that over 250 dealers in North America and globally had expressed interest in selling its first production model, the Fisker Ocean.
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The company now has a total of 24 dealer locations, including 12 in Europe, up from nine dealer locations four weeks ago. In its recently filed annual report, Fisker stated that it selects its dealers based on multiple criteria, including the ability to deliver a high level of customer satisfaction.
In the recently filed annual report, Fisker said that was “selecting its dealers based upon multiple criteria, including a dealer’s ability to deliver a high level of customer satisfaction”.
Last week, EV learned that Fisker has initiated a new round of layoffs, affecting its IT organization, Purchasing department, and Customer Relations.
In recent months, the company has faced challenges securing new investments, leading to a production pause with its manufacturing partner Magna and multiple rounds of layoffs. As part of a strategic shift, Fisker is transitioning to dealer partnership sales.
Written by Cláudio Afonso | LinkedIn | X
