Fisker announced on Thursday that has exceeded 40,000 initial reservations for the Fisker Ocean SUV. The company will open pre-order reservations for the limited-edition Fisker Ocean One on July 1, 2022, due to anticipated demand. Fisker does not expect to raise prices because of inflationary or commodity-cost pressures through 2023.
The company has indications that many reservation holders intend to purchase the Fisker Ocean One launch edition or Fisker Ocean Extreme models, both priced at $68,999 (depending on the incentives) in the US. As a result, Fisker will open pre-order reservations for purchase of the limited edition Fisker Ocean One SUV to current reservation holders on July 1, 2022.
The company will manufacture 5,000 limited edition Fisker Ocean One vehicles, commencing in November 2022. Given the elevated level of interest in the Fisker Ocean One and Fisker Ocean Extreme, Fisker believes it will potentially sell out capacity through most of 2023 with purchase orders of our premium models.
Our goal is to be completely transparent with our customers. We don’t want reservation holders who expect to purchase a Fisker Ocean One to be disappointed, so we are providing them now with the opportunity to secure their vehicle.CEO Henrik Fisker
After the limited Fisker Ocean One production run concludes, Fisker will prioritize and manufacture all Fisker Ocean Extreme orders, with any additional capacity being then allocated to Fisker Ocean Ultra SUV and Fisker Ocean Sport SUV. Given the high degree of interest in the Fisker Ocean SUV premium models, it is likely that Fisker Ocean Sport production will not commence until late 2023, initially at modest volumes, with higher volumes expected in 2024.
In the event of reservation cancellations, some additional customers may be able to secure a build slot for a 2023 Fisker Ocean Extreme, depending on the order in which they place a reservation. Additionally, if Fisker can produce 50,000 or more vehicles in 2023, the company will explore logistics and supply-chain options to increase deliveries.
At this point in time, Fisker does not plan to raise prices for the Fisker Ocean in 2022 or 2023 but given the current rate of inflation and global market pressures in logistics and commodity costs, Fisker cannot guarantee pricing will remain static for vehicle orders received after the 40,000-reservation number or vehicles produced from 2024 onwards. It is customary for automakers to have yearly price increases, but as we start production in late 2022, our unique, asset-light business model should enable us to hold pricing steady through 2023.
On Tuesday, the company posted its Environmental Policy ahead of production, setting the standard for automotive OEMs. “We are publishing our Environmental Policy because transparency builds confidence in our mission and our products. It’s unusual for a new company to publicly commit to people and the planet, but this is fundamentally who we are at Fisker,” says CEO Henrik Fisker.