Ferrari has delayed its plans for a second fully-electric model by another two years to 2028, Reuters reported on Tuesday, citing sources familiar with the matter.
The luxury performance brand is still expected to launch its first battery electric vehicle (BEV) next year, with the unveiling planned for the last quarter of this year.
Deliveries are expected to begin in October 2026.
According to the report, Ferrari intended to unveil a second EV model “around the end of 2026.”
However, it has now been delayed as “real, sustainable demand is non-existent for an electric sports car,” one of the sources told Reuters. The vehicle is “not expected before 2028.”
Ferrari‘s first EV is being viewed internally as a low-volume, symbolic model to fulfill its electric vehicle commitment, according to the source.
The second EV, however, is considered the real game changer that will drive Ferrari’s long-term electric strategy.
Approached by the media outlet, the Italian-based company declined to comment.
Ferrari opened its E-Building plant in Maranello, Italy, exactly a year ago. The plant is intended to produce hybrid models, alongside future fully electric ones.
However, as the company is known for its high-performance V12 engines, powered by gasoline, diesel, and natural gas, its traditional internal combustion engine (ICE) vehicles will also be produced in the Maranello factory.
CEO Benedetto Vigna said earlier this year that Ferrari will produce vehicles across all powertrains, adding that the company aims to launch six new models in 2025 — including its first EV.
Ferrari entered the hybrid market in 2019, with the SF90 Stradale. It launched the two-door 296 GTB in late 2021.
Last year, hybrid models made up 51% of the automaker’s sales.
In late April, the brand upgraded its hybrid lineup with the new plug-in hybrid (PHEV) 296 Speciale model. The vehicle is priced from €407,000 ($468,100) in Italy — €462,000 ($531,300) for the convertible.
In the United States, prices may be higher as the brand announced price increases due to the 25% auto tariffs.
Ferrari is not the first luxury automaker to postpone its electric vehicle plans, as Lamborghini said late last year that the launch of its first electric model was delayed to 2029.
Stellantis-backed Maserati has also cut plans for the electric version of its MC20 model, as it expected weak demand.
