XPeng announced on Tuesday that its global retail network has surpassed 1,000 stores.
As of the year end, XPeng had 380 stores outside China — accounting for more than one-third of its total retail footprint.
The sales network jumped 150% last year from the 150 overseas stores it had by the end of 2024.
The company met its 2025 expansion target, doubling its global presence from 30 to 60 markets.
Europe is the core of XPeng’s international expansion.
Of the 380 overseas stores, 290 are located across 28 European countries.
In the Nordic region, where XPeng has had a longer presence, the company has now achieved full market coverage.
Europe Expansion
XPeng first entered the Old Continent via Norway in 2021. Denmark, Sweden, and the Netherlands followed two years later.
By the end of 2024, the brand had further expanded into Germany, the Benelux, France, Spain, and Portugal.
The Guangzhou-based company entered Finland, Ireland, and the UK at the beginning of 2025.
Then, over the course of the year expanded further into Central and Eastern Europe — including Austria, Slovakia, Hungary, Slovenia, Lithuania (its 50th global market), Latvia and Estonia.
Production and Portfolio
Another 2025 market entry was Austria, where XPeng not only started selling its vehicles but also began assembling them locally through a partnership with Magna Steyr.
Earlier this month, XPeng said it will establish dedicated supply chain teams in Europe and Southeast Asia in 2026, deepening its international footprint.
By then, the company announced that pilot production of the new P7+ model had been completed at Magna Steyr’s facility in Graz, making it the third XPeng model to be produced in Europe following the third-generation G6 and G9 SUVs.
The sedan was launched simultaneously in 36 markets, with European deliveries set to begin in April across 25 countries. Prices start at approximately €43,990 for the base version.
Local production allows XPeng to avoid European Commission tariffs on imported Chinese EVs.
Additionally, by introducing extended-range electric vehicles (EREVs) this year, the brand can further circumvent these duties, since the tariffs apply only to fully electric vehicles, not hybrids.
XPeng is bringing its more affordable Mona series to Europe this year, as revealed by founder and CEO He Xiaopeng during last year’s IAA Auto Show in Munich.
The MPV X9 will also be arriving in European markets later this year.
European Sales
XPeng registered 2,001 vehicles across its European markets in November. The figures more than doubled sequentially, as the brand achieved a record 4,569 vehicles delivered in December.
The final month of the year is usually the strongest for the auto industry.
In Germany, Europe’s largest auto market, XPeng sold 426 vehicles last month, more than quadrupling from a year before, when it had just arrived in the country.
Norway saw a fourfold increase in registrations, with 1,099 electric vehicles sold in December alone.
Last month’s figures accounted for nearly 25% of XPeng‘s total 2025 sales of 4,466 vehicles.
During its first eleven months in the UK, a total of 900 units were registered, of which 150 were sold in December.
