According to data released on Wednesday by Germany’s KBA, XPeng’s sales in January tripled year over year to 327 vehicles.
The brand reached 3,000 cumulative deliveries in Germany last month, roughly two and a half years after entering the market.
The Chinese carmaker sold 94 vehicles in Germany in January 2025, months before the company expanded into extended-range models in its home market.
January’s figures in Germany continued the year-over-year growth trend seen throughout 2025.
Last year, the brand listed a total of 2,990 vehicles in the country, a sevenfold jump from 2024.
Since XPeng entered the country in May 2024, its registrations have steadily increased overall. Sequential figures show less strict trends due to market fluctuations and shipping logistics.
January numbers stood below December’s 426 units, as auto sales typically drop in the first month of the year, following increased demand ahead of the year-end.
Most of the brand’s vehicles are produced in China. However, from September 2025, XPeng has partnered with Magna Steyr to start assembling vehicles in Graz, Austria.
The first G6 units rolled off the factory line then; last month, the company completed production trials of the P7+ model, which will be included across its European markets soon.
According to the brand, the first batch of China-made P7+ units shipped overseas earlier this week, after the refreshed model’s simultaneous launch across 36 markets in January.
XPeng is planning to launch five new vehicle models in Europe this year, including a new SUV under the MONA Series, the sedan MONA M03, and its MPV model X9, which has recently been announced in the UK.
Portfolio
The Chinese brand’s line-up in Germany includes two SUVs — the G6 and the G9. Up until the end of 2025, the older version of the P7 was still available in the market.
Despite being present at the IAA Auto Show last September, the new version of the P7 has not been confirmed for the European markets.
On the other hand, customers can already configure the fully electric P7+, which is priced from €46,600 ($55,100)
The cheapest G6 model is priced from €43,600 ($51,500), while the G9 is available from €59,600 ($70,400).
According to its website, customers can benefit from 0% APR on financing of any of the SUV models up until March 31, opting for financing terms between 12 and 18 months.
Additionally, customers who trade in a used vehicle receive an additional €3,000 trade-in bonus, if purchasing inventory units of the G6 or G9 models.
Competitors
Other Chinese automakers saw similar sales increases in January.
Geely-backed Polestar registered its fourth best-selling month in the last two years, after seeing a 57% increase year over year in 2025 registrations.
BYD, the Chinese giant offering both hybrid and fully electric models, saw sales rise eightfold in 2025, surpassing 23,000 vehicles.
In January, it had its fifth strongest sales month in Germany, with a surge of over 1,000% year over year.
On the other hand, the Nio brand recorded its worst sales month in three years after selling just one vehicle last month in the country.
Germany Market
Despite a 6.6% decline in overall auto sales in Germany this January, the EV market share rose to 22.0%, as the new electric vehicle subsidy scheme approaches.
Despite applications only opening in May, it was clarified mid-last month that it will apply retroactively to all vehicles purchased from January 1, 2026.
“For those who have been waiting, we can now confirm: you can proceed, as the incentive applies retroactively from 1 January 2026,” Environment Minister Carsten Schneider said at a press conference in Berlin.
The scheme also covers imported vehicles, including those made in China. Prices for these vehicles have risen since late 2024 following the European Commission’s introduction of tariffs.
“We will rise to the challenge of the competition and are not imposing limits in that regard,” he said, adding that German carmakers had a strong product offering.
