Chinese carmaker XPeng sold 240 vehicles in Germany in June, reaching a new sales record in the country.
According to data from the Federal Motor Transport Authority (KBA) released on Thursday, the brand registered a total of 1,065 electric vehicles in the first half of the year.
Registrations were up 29% from the 186 vehicles sold in May, and soared from the 19 units sold a year ago — the second month of the brand founded and led by CEO He Xiaopeng in Europe’s largest car market.
The carmaker’s lineup in the country includes its two SUVs and the P7 sedan, which is priced from €49,600 ($58,100).
The G6 is the brand’s cheapest model, priced from €43,600 ($51,100), while the G9 SUV starts at €59,600 ($69,900).
XPeng is currently offering a €3,000 (about $3,500) trade-in bonus for customers purchasing a new G6 or G9 and taking delivery until July 31.
The bonus can apply “whether it’s a combustion engine or an alternative drive system,” according to the brand’s website.
The company sold 346 vehicles last month in Norway, a 235.9% jump when compared to the same period a year ago, according to data from the national association OFV.
However, registrations fell to 67 units in the Netherlands, according to data from BOVAG. Sales tumbled 31.6% year over year and 41.2% month over month.
The company sold 72 vehicles in Sweden last month, up 157.1% year over year, despite a sequential drop from the 106 units registered in May.
The Guangzhou-based brand is bringing the revamped G6 and G9 SUVs to Europe in a few weeks, which could explain lower sales figures in the past two months.
XPeng global deliveries in June surged 224% year over year to 34,611 vehicles. The automaker sold 103,181 vehicles in the second quarter — within its target of between 102,000 and 108,000 vehicles.
The company recently launched in Italy, Slovakia and Czech Republic, as aims to double its presence to 60 markets by year-end.
Later this Thursday, XPeng will launch the G7 SUV in its domestic market. It is set to compete with Tesla’s refreshed Model Y and Xiaomi’s recently launched YU7 SUV.
In June, 256,193 vehicles were sold in Germany, of which 47,163 were fully electric models (BEV) — representing a 18.4% market share. The EV share was up 8.6% year over year.
Internal combustion engine (ICE) vehicles remained the top choice among German consumers — representing 110,090 units out of the total. However, the market share for petrol and diesel engines have dropped to 28.5% and 13.9%, respectively.
In the first half of 2025, BEVs increased 31.8% year over year, while ICE vehicles were down 27.8%.
Germany’s three best-selling brands are based in the country. Volkswagen remained the first in the top, with over 48,204 units sold last month.
BMW and Mercedes followed, having registered 22,026 and 22,404 vehicles, respectively.
Tesla outperformed BYD as the best-selling new energy vehicle (NEV) brand in Germany last month, with 1,860 EVs sold.
The Chinese giant registered 1,675 hybrid and fully electric vehicles.
Geely-backed Polestar sold 517 vehicles in June, a new sales record for the brand in Germany, while premium brand Nio listed 16 units — a 63.6% plunge year over year.
