XPeng is hiring a new country manager for the Swedish market, as the company prepares to expand its lineup in the Scandinavian market.
The job listing was shared on LinkedIn by Managing Director for Northern Europe, Jens Olsen, who wrote that the company has “further growth ambitions in Sweden.”
Nicholas Parts, who led the brand’s operations in the Scandinavian market, left the company in February after spending a year and a half in the role.
He previously held managing positions at Stellantis-backed Opel brand in Sweden, first as Managing Director from 2011 to 2013, and then as country chief from 2013 to 2016.
Sweden Sales
XPeng sold 59 vehicles in Sweden last month, according to data published by Mobility Sweden on Tuesday.
Sales fell by just two units compared with the same period last year, while increasing 47.5% from January’s 40 units.
The figures mark, however, the third consecutive month of year-over-year declines.
Last year, in Sweden, the company delivered a total of 951 vehicles, increasing 27.5% from the 746 units sold in 2024.
Sales jumped consecutively in the first six months of 2025, both sequentially and year over year.
However, from July onward, demand in the country leveled off.
After falling below the previous year’s results in July and August, the brand saw modest sales increases between September and November, before ultimately declining in December.
EV Adoption in Sweden
Data released by Mobility Sweden showed that 19,341 new passenger cars were registered in the country in February, of which 39.6% — or 7,650 — were fully electric.
The share of battery electric vehicles (BEV) increased by 29% year over year.
According to the organization, the growth of electric cars is driven by smaller and more affordable models introduced to the market.
“Many brands that initially launched larger models targeting wealthier customers with the ability to charge at home are now launching smaller electric cars for a broader customer base, many of whom live in multi-dwelling buildings,” Mobility Sweden wrote.
Volvo, which is based in Gothenburg and backed by China’s Geely Holding Group, remained the best-selling brand in Sweden last month.
Mobility Sweden does not break down between hybrid and fully electric versions of the EX40/XC40 SUV, which has held the top spot in the country for several months.
The Volvo XC60, which recently added a fully electric variant, was the second-best-selling model, while the BEV EX30 ranked third despite recent battery issues.
In Sweden, Chinese automakers have struggled more than in other European markets, largely due to strong consumer loyalty to European-based brands like Volvo and Volkswagen.
Only Geely-backed Polestar ranks among the top 20 brands, with 570 vehicles delivered last month — placing above US brand Tesla.
China’s automotive giant BYD sold 112 vehicles in Sweden last month, followed by Zeekr with 101 units and Lynk & Co with 90.
Premium brand Nio, meanwhile, registered no sales in the country — marking the worst result since launching in the market in late 2022.
Debut and Lineup
XPeng entered the Swedish market exactly four years ago when it also began operations in the Netherlands.
In the Nordic country, the carmaker partnered with the local distributor ‘Bilia.’
The brand offers the G6 and G9 SUVs in Sweden, priced from SEK 499,900 ($53,900) and SEK 719,900 ($77,600), respectively.
Additionally, it still allows customers to configure the old version of the P7, with prices beginning at SEK 599,900 ($64,700). In China, the company debuted a new iteration of the sedan last August.
XPeng introduced the new P7+ model in Europe in January, during the Brussels Auto Show, after its simultaneous launch across 36 markets.
Deliveries of the new sedan are planned to begin in April across 25 European markets, which include Sweden, where the model is priced from SEK 599,900 — matching the P7.
The brand is offering both private and business customers a 0% APR rate on 36-month leasing contracts of the G6, G9, and P7+ models. All offers run until March 31.
The company is set to launch the first batch of its Mona series in Europe this year, as confirmed by its founder and CEO He Xiaopeng, during last year’s IAA Auto Show in Munich.
The X9 seven-seat MPV is also scheduled to enter European markets later this year, although specific countries have not been revealed, with the exception of the UK.
