XPeng saw its vehicle registrations triple year over year in Germany during March — reaching a new monthly record in the market.
A total of 549 vehicles were sold last month, representing a 200-unit sequential increase.
The Guangzhou-based automaker recorded 1,207 vehicles for the first quarter in Germany — a 179.4% jump from the same period a year ago.
XPeng reached 3,000 cumulative deliveries in Europe’s largest auto market during January — roughly two and a half years after expanding there.
Since entering the country in May 2024, its registrations have steadily increased overall.
Sequential figures show less strict trends due to market fluctuations and shipping logistics.
January numbers stood below December’s 426 units, as auto sales typically drop in the first month of the year, following increased demand ahead of the year-end.
German EV Adoption
New passenger car registrations in Germany reached 294,161 units in March, a 16.0% year-over-year increase.
First-quarter registrations were up 5.2% overall.
Battery electric vehicles (BEV) accounted for 70,663 of those registrations, jumping 66.2% year over year and capturing a 24.0% market share.
Tesla led the EV segment with 9,252 registrations — its strongest monthly performance since December 2022.
Leapmotor, which entered Germany via its partnership with Stellantis, posted a 318.1% year-over-year surge to reach a 0.5% market share.
Nio registered just two vehicles in the month, bringing its Q1 total in Germany to eight units — in line with the brand’s broader European struggles.
Incentives
Growth is being fueled by the purchase incentive confirmed in January.
The €3 billion scheme runs through 2029 and applies retroactively to all eligible EVs registered since January 1, 2026.
The online application portal is expected to go live in May.
Private buyers can receive between €3,000 and €6,000, depending on household income and family size.
Eligibility is capped at €80,000 in taxable annual income, or €90,000 for households with two or more children.
The program replaces the previous “Umweltbonus,” which was abruptly scrapped in late 2023 and triggered a sharp slump in German EV demand through 2024 and early 2025.
XPeng’s German Lineup
XPeng‘s German lineup currently includes two SUVs, the G6 and the G9, and the new P7+ sedan.
Customers can configure the fully electric P7+, priced from €46,600 ($55,100).
The G6 starts at €43,600 ($51,500) and the G9 from €59,600 ($70,400).
According to XPeng‘s website, customers could access 0% APR financing on either SUV through March 31, with terms between 12 and 18 months.
Buyers trading in a used vehicle received an additional €3,000 bonus when purchasing G6 or G9 inventory units.
European Plans
XPeng plans to launch five new models in Europe this year, including a new SUV under the MONA Series and the X9 MPV — which was recently announced in the UK.
The brand entered the UK market a year ago with the right-hand-drive G6. It sold 331 vehicles there last month.
XPeng‘s manufacturing facilities are located in China.
However, the company began assembling cars at Magna Steyr’s plant in Graz, Austria, in September 2025.
The first G6 units rolled off the line then, and production trials of the P7+ were completed last month ahead of its rollout across European markets.
P7+ Sedan
The first batch of China-built P7+ units shipped overseas earlier this year, following the refreshed model’s simultaneous launch across 36 markets in January.
Last week, XPeng held the P7+’s first European media drive in Spain.
As of Tuesday, deliveries of the model across Europe had not yet been announced.
