Chinese automaker XPeng launched on Monday the third generation of its fully electric X9 model in its domestic market, slashing the entry-level price by 50,000 yuan — equivalent to $7,300.
The cheapest trim of the multi-purpose van (MPV) X9 665 Max starts at 309,800 yuan — equivalent to $45,200.
The 50,000 yuan ($7,300) price cut comes as the world’s largest EV market continues facing a price war in 2026, with nearly all automakers announcing significant incentives.
The 2025-model-year X9 was priced from 359,800 yuan, equivalent to $52,500.
The top trim 710 All-Wheel Drive Ultra variant starts at 369,800 yuan, or $53,900.
X9 Background
The BEV version of the X9 was first launched in January 2024 in China.
In April 2025, the automaker debuted the second-generation of the model.
Last November, the Chinese company began its dual-powertrain transition, with the launch of the extended-range electric vehicle (EREV) version of the model in its domestic market.
As of March, the EREV version is exclusively sold in China, but XPeng was reported last November to see the potential of its EREVs in Europe.
Apart from China, the fully electric version of the model is already available in several countries and regions, including Indonesia, Thailand, Singapore, Hong Kong, and Macau.
The BEV version of the model is set to arrive in Europe later this year, with a mid-year launch planned for the UK.
Launch Incentives
XPeng introduced limited-time benefits, including a three-year 0% interest rate and a low-interest financing offer for five to seven years, or a 5,000 yuan ($700) optional configuration fund, and a cabin upgrade package worth 12,000 yuan ($1,700).
A maximum trade-in subsidy of 15,000 yuan — equivalent to $2,200 — and a lifetime warranty for the model’s battery, motor, and electronics were also offered.
The brand revealed on its official Weibo account that owners of the previous iterations of the model can enjoy up to 25,000 yuan ($3,600) in cash trade-in benefits and 13,500 yuan ($2,000) in free repurchase charging credits.
When the Guangzhou-based carmaker announced the updated X9’s debut last week, it unveiled pre-order benefits, such as a 2,000 yuan ($300) reservation deposit and a 7,000 yuan ($1,000) promotion on the purchase price.
Pre-orders of the 2026 iteration opened at the end of January.
New Interior Details
With its launch, the third generation of the XPeng X9 becomes “the world’s longest-range pure-electric seven-seater,” according to the carmaker.
The updated model’s three-row electric “triple-fold” zero-gravity seats offer options of four to seven seats, with airbags, capable of reclining 180°.
It also features a minimum turning radius of 5.4 m (17.7 feet), dual-chamber air suspension, and a tire burst stability system.
All trims of the new X9 are equipped with the in-house developed Turing chip, which has a maximum computing power of 2,250 TOPS.
The model’s Automatic Emergency Braking (AEB) system can operate at a maximum speed of 130 km/h.
VLA 2.0 Launch
Alongside the Gen-3 X9, XPeng launched on Monday its VLA 2.0 — its large-scale end-to-end autonomous driving (AV) solution.
The model is already implemented in the revamped MPV.
The automaker’s founder and CEO He Xiaopeng stated at the launch event that it is set to begin commercial deliveries of its VLA 2.0 next year, entering the global market with its full-blood version.
Xiaopeng also anticipated that the new era of full self-driving would start within the next one to three years.
According to XPeng, the latest system delivers “smooth” urban driving for “peace of mind”, 10 times longer takeover distance with enhanced night perception, full-scenario coverage from alleys to parking lots, and chauffeur-level efficiency in complex traffic.
“The XPeng Second-Generation VLA launches the L4-era physical world ‘large model,’ redefining smart driving with more reassuring experiences, stronger capabilities, broader scenarios, and more efficient navigation,” the carmaker wrote on Weibo.
Last Thursday, Xiaopeng wrote on the Chinese social media that he had been “intensively testing” the new technology and that it entered mass production.
A few days earlier, XPeng secured Volkswagen as the first commercial customer for its VLA 2.0, marking the first time a major Western carmaker will use Chinese-developed AV software.
February Sales
One day before the Gen-3 X9’s and VLA 2.0’s debut, XPeng announced that it sold 15,256 vehicles globally last month.
The figures nearly halved (49.9%) from February 2025, when the company registered 30,453 units.
Compared to January’s 20,011 deliveries, sales fell by 23.8%.
February delivered the lowest result since August 2024, when the brand listed 14,036 new energy vehicles (NEV).
The automotive market was severely impacted in China due to the extended Chinese New Year Holiday period, which left only 16 working days.
