Chinese electric vehicle maker XPeng officially launched the G7 SUV on Thursday, calling it “the world’s first L3-level intelligent super AI vehicle,” and marking its latest bid to challenge rivals in China’s crowded EV market.
The mid-size SUV is priced between 195,800 yuan and 225,800 yuan ($27,300–$31,500), below the pre-order price of 235,800 yuan.
Deliveries are set to begin shortly, with founder and CEO He Xiaopeng stating on social media that “the first batch of XPeng G7 vehicles has officially started shipping — they’ll be in everyone’s hands soon after the launch!”
Available in Max and Ultra variants, the G7 is built on a rear-wheel-drive platform and offers a driving range of up to 702 km under the CLTC standard, depending on wheel size and battery configuration.
The Max version starts at 195,800 yuan, while the top-spec Ultra trim is priced at 225,800 yuan.
The G7 supports 800V high-voltage charging and 5C ultra-fast charging, which XPeng says enables a 10% to 80% state-of-charge in under 12 minutes.
While the Max version uses two Nvidia Orin-X chips for intelligent driving, the Ultra variant debuts XPeng’s self-developed Turing AI chips — three in total — which He claims offer “three times” the performance of Nvidia’s chips.
XPeng also unveiled the G7 as the first production model equipped with a head-up display system co-developed with Huawei.
The so-called “Chasing Light panoramic HUD” spans an 87-inch projection area on the windshield, integrating real-time driving and navigation data.
The vehicle introduces a new Taichi AI Chassis, featuring five intelligent capabilities: speed bump recognition, bumpy road detection, obstacle recognition, uneven surface detection, and an upgraded 6D anti-motion sickness system.
Additional features include DCC adaptive damping and all four seats equipped with ventilation, heating, massage, and electric adjustment.
XPeng positioned the G7 directly against the Xiaomi YU7, launched one week earlier, and Tesla’s Model Y, the best-selling SUV in China in May.
Xiaomi’s debut SUV begins at RMB 253,500 ($35,400), while Tesla’s Model Y starts at RMB 263,500 ($36,800). At the launch, XPeng declared the G7 would become “the new standard for mid-to-large family SUVs,” offering “more space, more comfort, stronger technology, and enhanced safety” than the competition.
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The G7 SUV is positioned between XPeng‘s entry-level SUV G6 and its family-oriented G9, both of which have been revamped earlier this year.
The refreshed versions of the G6 and the G9 will be launched in Europe in mid-July. In Italy, where the brand officially arrived late last month, the lineup already includes the updated iterations.
The G7 is the first completely new model that XPeng unveils this year, as it has been revamping models across its lineup.
Earlier this year, it unveiled the updated P7 and announced a new ultra-fast charging edition of the P7+. The company also released a Max trim of its best-selling Mona M03 sedan in its domestic market.
Last month, XPeng deliveries surged 224% year over year to 34,611 vehicles. Second quarter deliveries reached 103,181 units — in line with the projected guidance of between 102,000 and 108,000 vehicles.
The brand set a global target of 380,000 vehicles delivered for this year. As of June 30, it had achieved 53% of the goal.
Besides its arrival in Italy, the Guangzhou-based automaker entered Slovakia and the Czech Republic in the past week.
The automaker recently announced expansion to Latvia, Lithuania, Estonia, Hungary, Slovenia and Croatia, as it aims to double its presence to 60 markets by year end.
