Chinese automaker XPeng announced on Monday it is streamlining its European expansion through a new partnership with logistics tech firm Vinturas.
The Dutch software company will digitize XPeng’s European vehicle supply chain, creating a shared, real-time data platform for all distribution partners and helping eliminate logistical blind spots.
By connecting the different elements of the vehicle distribution network, the system enables interoperability between all partners and provides a single source of supply-chain information, according to the announcement.
Vinturas’ platform allows the carmaker to manage cross-border shipping, anticipate potential delays, and ensure vehicles reach European markets on schedule.
XPeng‘s Head of Logistics at Europe Sándor Gacsó highlighted the company’s ambition to become the “world’s leading AI-driven mobility technology company.”
“Some of our biggest challenges have been securing full visibility of our finished vehicles as they move through Europe and efficiently onboarding the many logistics partners involved,” Gacsó stated.
The executive added that Vinturas will be able to “provide the secure digital backbone that enables us to meet these needs and scale quickly and efficiently as demand grows.”
Local Operations
XPeng is the second automaker to partner with Vinturas in Europe, following Mitsubishi in mid-2023.
At the time, the companies said the software was “successfully implemented” for the New Generation ASX SUV — which was assembled in Spain.
Late last year, XPeng announced that it had begun assembling EVs in partnership with Magna Steyr — a subsidiary of the Canadian manufacturer — at its facility in Austria.
Local production allows the automaker to avoid the European Commission tariffs on imported Chinese EVs imposed in October 2024.
While production began with the G6 SUV, the company has recently trialed manufacturing of the P7+, which debuted in several European markets in January.
The statement released by XPeng and Vinturas does not specify whether the platform will be applied to vehicles shipped from China, to those assembled in Europe, or both.
European Expansion
Europe is the core of XPeng’s international expansion, which doubled to 60 from 30 markets last year.
Of the 380 overseas stores operated by the company, 290 are located across 28 European countries.
In January, XPeng said it will establish dedicated supply chain teams in Europe and Southeast Asia in 2026, deepening its international footprint.
Additionally, by introducing extended-range electric vehicles (EREVs) this year, the brand can further circumvent these duties, since the tariffs apply only to fully electric vehicles, not hybrids.
XPeng is bringing its more affordable Mona series to Europe this year. The MPV X9 will also be arriving in European markets later this year.
Nio x DHL
As Chinese automakers continue to expand in Europe, despite tariffs imposed last year by the European Commission on Chinese EV imports, XPeng’s move to strengthen its supply chain mirrors Nio’s recent collaboration with DHL.
The Shanghai-based EV maker announced last month that it has partnered with the logistics division of Deutsche Post to manage aftermarket services for its vehicles across Europe.
Under the agreement, DHL will handle the storage, distribution, and customs clearance of parts and accessories for customers of both Nio and its Firefly brand across Northwestern Europe.
Nio’s European market strategy has differed from most of its Chinese competitors.
While XPeng entered the region through a traditional dealership model — and reached over 20 European markets in 2025 — Nio initially relied on a direct-to-consumer approach, operating its own showrooms in its first European markets.
Last year, however, Nio introduced a distributor model in several new markets, as it also launched its second, more affordable sub-brand, Firefly, in Europe.
Dealing with plunging sales in its first wave markets, Nio has recently restructured its European operations, EV exclusively learned.
