Chinese automaker XPeng sold 1,679 fully electric vehicles across its European markets in January, as the company prepares to expand its lineup in the region over the next few months.
According to data compiled by EV, registrations more than doubled (112.5%) from the 790 units recorded in the first month of 2025.
However, compared to last December — when the company sold 3,895 EVs in the region — sales have more than halved (56.9%).
Slowing demand for EVs across the Old Continent and the tariffs from EU countries, especially Norway, marked January’s figures.
Last year, the company expanded into 11 new European markets: Finland, Ireland, the UK, Italy, Austria, Slovakia, Hungary, Slovenia, Lithuania, Latvia, and Estonia.
It currently operates 290 stores in a total of 28 European countries.
Additionally, since last September, the brand has been assembling two of its models with Magna Steyr in its Graz plant, in Austria.
Later this year, the carmaker aims to deploy its own ultra-fast chargers capable of delivering up to 1,000 kW across Europe, as reported by EV earlier this week.
P7+ and Upcoming Models
In early January, XPeng debuted the updated P7+ simultaneously across 36 markets, including European ones, at the Brussels Motor Show.
In Germany, the new model currently starts at €46,600 — equivalent to $55,300.
The first batch of the fully electric fastback sedans was shipped to the Old Continent earlier this month.
XPeng also plans to launch the first batch of its Mona series this year in Europe, as confirmed by the company’s founder and CEO He Xiaopeng, during last year’s IAA Auto Show in Munich.
The company has been roadtesting the first SUV model under the MONA series.
However, the European launch of XPeng‘s cheapest ever SUV is still not confirmed.
Additionally, the X9 model is also scheduled to enter European markets later this year, with a “mid-year” launch expected for the seven-seat MPV in the UK.
Northern Europe
In the Nordics, XPeng posted mixed results.
In Norway, the Guangzhou-based company only achieved 40 registrations — a 78.5% slump from the 186 units recorded in January 2025.
The drop was even sharper when compared with December — 96.4%.
The significant decrease was mainly caused by the Norwegian government’s decision to lower the VAT exemption threshold for EVs from NOK 500,000 ($52,400) to NOK 300,000 ($31,500), effective from January 1.
The automaker also listed 40 EVs in Sweden, representing a 23.1% year over year decline and a 60.0% fall from December.
However, in Denmark, XPeng saw its sales jump 43.8% to 253 vehicles from the 176 registered in January 2025.
Last month’s figures in the country more than halved from December’s 630 deliveries.
In Finland, the company registered 15 units — an approximately 88% year-on-year growth —, while its sales in Ireland more than doubled (104.0%) compared to January 2025.
Central Europe
Germany was among the Central European nations in which XPeng witnessed increase in its deliveries.
In the largest automotive market in Europe, the Chinese brand sold 327 vehicles, more than tripling (247.9%) from the 94 units listed in January 2025.
Last month, the carmaker also reached the 3,000-cumulative deliveries mark in the country, within two and a half years.
The brand reached 3,000 cumulative deliveries in Germany last month, roughly two and a half years after entering the market.
In France, sales more than doubled to 397 units while in the Dutch market registrations fell 41% from a year ago to 54 vehicles.
Southern Europe
In Italy, a country the brand expanded to in mid last year, XPeng sold 34 vehicles.
Portuguese registrations doubled year on year to 100, taking cumulative sales to 1,000 units five hundred days after the market debut.
In Spain, where BYD led in both fully electric and plug-in hybrid vehicles, XPeng sold 159 vehicles — marking a 443% year over year surge.
