Chinese automaker XPeng sold about 1,509 vehicles across its European markets in July, according to national insurance registration data. That marks a 187.4% surge from the 525 vehicles it is estimated to have sold in July 2024.
A year ago, the Guangzhou-based brand was present in Norway, Denmark, Sweden, the Netherlands, Germany, Belgium and Luxembourg.
Over the last twelve months, XPeng began sales in several markets including France, Portugal, Spain, the UK, Ireland, Iceland, among others.
The figures also show a 12.9% drop compared to the 1,733 vehicles registered a month before.
XPeng‘s European sales fluctuate month over month, as the vehicles are only produced in China, in its Zhaoqing and Guangzhou plants, meaning deliveries are subject to the arrival of cargo ships in the Old Continent.
At the same time, sales are typically slower for automakers in the first month of each quarter, as they follow a surge in sales by the end of the previous three-month period.
Monthly sales saw a sequential decline across the Nordic markets. In Sweden, registrations lowered by four units year over year — from 47 to 43 vehicles — and declined 40.3% sequentially.
The automaker sold 323 vehicles in Norway last month, doubling from the 176 units registered a year ago. However, compared to June, sales fell by 23 units.
In Denmark, however, the scenario was the opposite — the company sold 95 vehicles in June, half of the 192 units sold in the same period a year ago. In June, it had registered 183 vehicles.
XPeng registered 77 vehicles in the Netherlands last month, up 14.9% from June. The figureres represented an increase of 28.3% from the 60 units it sold a year ago.
The brand had recorded its year to date sales record in May, when it sold 114 units in the Dutch market.
In the Benelux (Belgium and Luxembourg), the company sold 131 vehicles — up from June’s 115 units.
XPeng entered Germany by the end of the first quarter of 2024.
In July, it sold 266 vehicles in Europe’s largest market — reaching a new monthly record in the country. The figures were up by 26 units from the previous month.
The Guangzhou-based automaker expanded to Iceland ten months ago. Since then, its sales have been continuously but slowly rising, with 31 units registered in July and 29 in June.
In France, registrations rose to 338 vehicles, nearly six times over the 50 units sold in July 2024, when the brand had just arrived in the country. The figures represented a slight decline month over month from 391 units.
The Chinese brand listed 84 vehicles in Portugal last month, according to data by ACAP — 12 units up from June. The brand arrived in the South European country in late 2024.
The Spanish Association of Automobile and Truck Manufacturers does not share vehicle registrations by brand. According to the EU-EVs platform, the Chinese automaker registered 69 vehicles in July, up from June’s 63 units.
In the UK, where it entered earlier this year, XPeng sold 8 units — after having reached 114 units in June. July was its second worst month in the market, after April.
Irish sales in July represented 42 vehicles, a jump from the one unit sold in June and the eight units sold in May, data from SIMI Motorstats showed. The company arrived in both Ireland and Finland in late January.
Traficom, the Finnish Transport and Communications Agency, which shares data from vehicle registrations per brand, does not disclose figures for XPeng sales.
According to EU-EVs, XPeng sold nine vehicles in June. July figures were not disclosed as of Wednesday.
The brand officially launched in Italy, Slovakia and Czech Republic in late June.
According to official national data from the Czech Transport Research Centre, XPeng sold 2 vehicles in the country so far.
Numbers from the EU-EV platform suggest that the company sold 31 vehicles in Italy in June. The brand announced its entry in the market on June 25. Data from July is not yet available.
Italian Associazione Nazionale Filiera Industria Automobilistica (ANFIA) does not yet include sales data from the Chinese brand in the country, and neither does Slovakia’s Automotive Industry Association.
XPeng recently revealed it is entering Latvia, Lithuania and Estonia, Hungary, Slovenia and Croatia.
The company aims to more than double the number of countries it operates in from 30 to 60 this year while doubling annual vehicle deliveries to over 380,000.
XPeng delivered 36,717 fully electric vehicles globally in July, its ninth month above the 30,000-unit threshold and a new monthly record for the brand.
In mid-July, the brand opened orders for the revamped iterations of the G6 and G9 SUVs in several European countries. By then, it said that deliveries would begin later in the summer.
On Wednesday, XPeng unveiled the refreshed version of its P7 sedan in China. The model secured over 10,000 reservations within just 6 minutes and 37 seconds of pre-sales opening.
No timeline for an European launch was revealed as of yet, despite the model being present in most countries’ lineups in the old continent.
