Xiaomi sold 5,100 vehicles in China between March 31 and April 6, industry data shared on Chinese social media this Tuesday showed. The figures represent a 34.6% decline from the 7,800 units registered in the last week of March.
Last week’s numbers represent the first time sales Xiaomi dropped below 5,100 units since early February when the industry slowed down due to the Chinese New Year holiday.
China observed a three-day holiday from April 4 to 6 for the Ching Ming Festival, which impacted both production and deliveries across the auto industry.
Competitors
China’s BYD registered 45,100 units in the same period, a 25.3% decline from 60,400 vehicles in the previous week, while Beijing-based Li Auto listed 6,100 cars (down 29.5%, from 8,800) and Stellantis-backed Leapmotor recorded 5,100 units (a decline of 37% from 8,100).
Guangzhou-based XPeng, on the other hand, increased its registrations from 6,200 to 7,500 vehicles, 21% up week over week — becoming the best selling new energy vehicle (NEV) startup in the country.
Tesla’s sales saw the highest drop, of 82.5% from the previous period — from 20,600 EVs sold in the last week of March to 3,600. The plunge reflects the company’s typical quarterly strategy of front-loading exports from its Shanghai factory early in the period, temporarily curbing local deliveries.
The Elon Musk-led manufacturer has registered 137,600 units year to date, while Xiaomi listed 79,700 sales with its debut model SU7 alone.
SU7 x Model 3
Xiaomi unveiled its first EV in early 2024 with deliveries starting a year ago. The SU7 sedan was aimed to rival Tesla’s Model 3, succeeding at outperforming the U.S. electric vehicle in weekly registrations for the first time last December.
According to the data from March 31 to April 6, both models’ registrations have declined week over week, but the SU7 is still outselling the Model 3, at 5,100 units (a 34.6% fall), while Tesla’s sedan recorded 1,040 units (a nearly 83% drop).
SU7 Ultra and upcoming YU7
Tech giant Xiaomi launched the SU7 Ultra in late February, which registered 10,000 orders within the first two hours of sale — 10,000 units was the production target set by CEO Lei Jun for the model this year. The SU7 Ultra is set to compete with premium brands such as Porsche and Ferrari’s Purosangue SUV.
The YU7, the company’s first SUV, will be launched in “June/ July” and will rival Tesla’s refreshed Model Y. It will feature CATL-produced batteries, a five-seat configuration and it will be manufactured at Xiaomi’s EV factory in Beijing.
Xiaomi March Results
Xiaomi reported last week that it delivered more than 29,000 vehicles in March, surpassing the 20,000 units target for the sixth consecutive month and setting a new monthly record.
Xiaomi‘s founder and chief executive Lei Jun lifted the company’s annual target in mid-March to 350,000. In 2024, the company delivered about 135,000 vehicles.
US Tariffs
Last Friday, China’s Ministry of Commerce announced a 34% duty on U.S. goods, stating that the imposed tariffs confirmed earlier in the week by Donald Trump were “a typical act of unilateral bullying” from the U.S.
