Xiaomi sold 6,300 units of its debut model SU7 from April 7 to 13, industry data shared by multiple automotive bloggers showed on Tuesday. The figures represent an increase of 23.5% from the previous week, where it listed 5,100 vehicles.
Last week, a three-day holiday disrupted production and deliveries across the auto industry in China. It was the first time Xiaomi‘s EV sales were under 6,000 units since the Chinese New Year Holiday in February.
The Su7 continues to outsell its rival, Tesla‘s Model 3. Despite both models’ registrations increasing over 20% from the previous week, Xiaomi sold over 4 times more sedans than the U.S. carmaker.
Li Auto led the NEV segment for the week, registering 7,200 units—a 16% increase from the previous week. XPeng followed with 6,700 units, down 11% week-over-week. Nio had its strongest performance of the year, surpassing Zeekr’s weekly sales for the first time since January.
Tesla rebounded from the previous week’s sharp drop, recording a 33% increase and reaching 5,400 units. The U.S. automaker typically prioritizes exports from its Shanghai plant early in each quarter, resulting in lower domestic deliveries during that period.
BYD remained the overall market leader, with 53,400 registrations between April 7 and April 13 — an 18% rise compared to the previous week. From January 1 to April 13, the China giant sold approximately 722,000 vehicles in China.
Tesla followed with 143,000 units. Meanwhile, Xiaomi’s debut and only model, the Su7 sedan, recorded 86,000 sales year to date.
Upcoming Models
Xiaomi entered the premium EV space with the launch of the Su7 Ultra in late February, racking up 10,000 orders within just two hours. The numbers reached the full-year production target set by CEO Lei Jun.
Positioned to rival high-end models from Porsche and Ferrari’s Purosangue SUV, the Su7 Ultra marks the tech giant’s bold step into luxury performance vehicles.
Next in line is Xiaomi’s first SUV, the Yu7, scheduled to launch in June or July. Designed to compete with Tesla’s refreshed Model Y, the Yu7 will feature CATL batteries, a five-seat layout, and will be built at the company’s EV plant in Beijing.
Xiaomi announced it delivered over 29,000 vehicles in March, exceeding its 20,000-unit target for the sixth consecutive month and setting a new monthly record.
In mid-March, founder and CEO Lei Jun raised the company’s annual target to 350,000 units, up from the 135,000 vehicles delivered in 2024.
