Tech giant Xiaomi sold 6,200 vehicles in the first week of September in China, nearly halving from the record 11,900 units registered in the last seven days of August.
Vehicle sales typically slow down during the first week of each month, after registrations surge in the final week of the previous one.
Xiaomi‘s weekly figures declined to a new low since the first week of July, when it had registered below 5,000 units, the worst week of the quarter so far.
This means that the first week of September was the company’s second slowest sales week of the third quarter, up to date.
The company delivered over 30,000 vehicles in August, the second consecutive month of deliveries above that number — as production of the new YU7 ramps up.
Xiaomi sold 3,000 YU7 SUVs in the first week of September, ranking below Tesla‘s Model Y — the best-selling SUV — and Aito‘s M8.
The model was launched in late June and has a starting price of 253,500 yuan ($35,300). Deliveries of its second model started in the first week of July.
The estimated delivery time for Xiaomi vehicles currently starts from a minimum waiting period of 38 weeks — as production is only starting to ramp up.
Registrations of its debut model SU7 reached 3,200 units — halving from the previous week’s 6,300 EVs.
In August, the model was outperformed by its main competitor, the Tesla Model 3, for the first time since the beginning of 2025.
This is due to the launch of a new Model 3 trim, with the longest range yet, at 830 km. The new version of the sedan launched with a starting price of 269,500 yuan, which was then trimmed to 259,500 yuan ($36,400) last week.
On Monday, new spy shots have surfaced of the upcoming Xiaomi ‘Kunlun,’ the brand’s first range-extended SUV, which is expected to be officially launched in 2026.
The model was first seen in mid-July, in spy photos that showed that the vehicle has three rows, although it is not yet clear whether it will have a six or seven seat configuration.
The model appears to be over 5,200 mm long, which will position it as a large SUV.
It will likely compete with recently launched six-seat SUVs in China, such as the Nio ES8 — which measures 5,280 mm in length —, the Onvo L90 and Tesla‘s Model Y L.
Last week, it was reported that former Lamborghini and Porsche designer Fabian Schmölz has joined Xiaomi as the Head of Exterior Design in Europe.
Schmölz will work from Germany, which indicates that he will likely join Kai Langer, a BMW veteran who also joined the Chinese tech giant earlier this year.
The company has recently established a R&D center in Munich, joining other Chinese automakers such as Nio and, as of this week, XPeng.
