Xiaomi has officially launched the YU7 SUV on Thursday, the second model in its EV unit, which debuted last year.
The price of the tech giant’s first SUV begins at 253,500 yuan, equivalent to $35,320 — the co-founder and CEO Lei Jun announced at the event.
Within just three minutes, the brand secured 200,000 pre-orders, breaking all previous records for a car launch in China.
After one hour, it had received 289,000 firm orders.
The standard version of Xiaomi’s new model starts 10,000 yuan lower than Tesla‘s refreshed Model Y, which it is set to compete with.
The U.S. brand’s model, which was China’s best-selling SUV in May, is priced from 263,500 yuan (about $36,700) in the country.
The YU7 will be available in both single-motor and dual-motor versions. The single-motor standard version can reach up to 835 km (520 miles) of CLTC range.
The model has two dual-motor, all-wheel drive variants — the YU7 Pro, with a range of 770 km, priced from 279,900 yuan ($39,000) and the Max version, which goes up to 760 km, with prices starting at 329,900 yuan ($46,000).
Xiaomi‘s YU7 features 800V rapid charging, going from 10 to 80 percent state of charge in 12 minutes. It can reach up to 620km with 15 minutes of charging.
It has a peak power output of 508 kW, can accelerate from 0 to 100 km/h in 3.23 seconds, and reaches a top speed of 253 km/h.
The vehicle is 4,999mm long, 1,600mm high and 1,996mm wide, with a wheelbase of 3,000mm. It will be available in nine colors, from its sports, fashion, luxury and classic series.
The model is equipped with Xiaomi‘s HyperVision, a smart driving system that can display Smart Route and navigation, among other information.
According to CEO Lei Jun, the YU7 will come equipped with the 10 Million Clips version of Xiaomi‘s end-to-end assisted driving (which will later be expanded to the SU7).
The model features Nvidia’s Thor chip, with 700 TOPS of autonomous driving computing power, and a LiDAR sensor on the roof.
Answering questions from users on Weibo ahead of the launch, Lei Jun said that he expects “the YU7 and SU7 to be equally popular,” as the YU7 user registration volume was “three times that of the SU7 during the same period.”
Despite being developed in the same platform, the Xiaomi Modena, “90% of the parts for the YU7 project were newly developed,” according to Jun.
The model “is not an ordinary, mediocre boxy SUV, but a luxury high-performance SUV that balances the luxury and comfort needs of daily use with ample space,” he added.
The YU7 is the second model from Xiaomi, which entered the EV business in March 2024 with the launch of its SU7 sedan.
This February, the Ultra version was released. The SU7 is currently priced from 299,900 yuan ($41,800), while the Ultra starts at 529,900 yuan ($73,800).
On Thursday’s event, Xiaomi launched the SU7 Ultra Nürburgring Limited Edition, which is priced from 814,900 yuan ($113,600) and has only 100 units available.
Earlier this year, the Su7 Ultra Nürburgring Limited Edition has set a record in the German track, completing a lap in 6 minutes 4.687 seconds.
The mass-production version has become “the fastest electric production car in Nürburgring history,” completing a lap in 7 minutes 4.957 seconds on April 1.
According to Xiaomi‘s website, the current delivery wait time is 38 to 41 weeks (about nine months) for the SU7 and 18 to 21 weeks (four to five months) for the SU7 Ultra.
The SU7 sold over 100,000 units between April and December 2024, outperforming its main competitor Tesla’s Model 3 sales within eight months in the market.
The brand took only five months to register its 100,000th vehicle sold in 2025. Xiaomi expects deliveries to reach 350,000 units this year.
From January 1 to June 22, and according to industry data shared on Chinese social media, the company sold about 147,300 EVs — meaning it reached 42.1% of the target.
Xiaomi delivered 75,869 vehicles in the first quarter of 2025. Lei Jun stated earlier this month that he expects Xiaomi‘s EV unit to “turn profitable” by the second half of this year.
The company reported its first quarter earnings in late May, disclosing that the revenue from its EV unit reached 18.1 billion yuan ($2.5 billion) — up from 16.3 billion ($2.25 billion) in the final quarter of 2024.
