Porsche announced on Tuesday that it delivered 146,391 vehicles in the first half of 2025, down by 6% from the same period a year ago.
Although overall sales volumes declined, the proportion of electrified vehicles — including both fully electric and hybrid models — rose by 14.5% compared to the same period last year.
Plug-in hybrids (PHEVs) made up 12.6% of total car sales, while battery electric vehicles (BEVs) accounted for 23.5% — meaning nearly one in every four Porsches sold was fully electric.
“The fully electric Macan is making a significant contribution to our proportion of electrified cars,” said Matthias Becker, Board Member for Sales and Marketing at Porsche.
The Macan compact SUV is available in both PHEV and BEV versions, and an internal combustion engine (ICE) iteration is still being sold outside of the European Union.
From over 45,000 Macan units delivered, 25,884 were fully electric — nearly 60% of the share — and 19,253 were ICE.
The biggest declines were seen in China and Germany. In Europe’s largest auto market, registrations tumbled 23% to 15,973 vehicles.
Porsche‘s headquarters and main production are located in Germany, but the luxury brand also produces in Bratislava, Slovakia.
In the rest of the continent, sales reached 35,381 units — 8% down from a year before.
In the Chinese market, deliveries fell 28% year over year to 21,302 vehicles.
The Volkswagen-backed brand stated that “the primary reasons for the decline remain the challenging market conditions, particularly in the luxury segment, and intense competition in the Chinese market.”
The brand is being rivaled by models from Chinese EV makers, like Nio’s ET9 flagship and Xiaomi’s SU7 Ultra — the fastest car to run in the Nürburgring track year to date.
The model completed the track in 6 minutes and 46 seconds, beating the Porsche Taycan Turbo GT’s time of 7 minutes and 55 seconds.
“We expect the environment to remain challenging,” Becker said, adding that Porsche will “work closely with our sales regions to carefully balance supply and demand in line with our ‘value over volume’ strategy.”
According to the Becker, “the basis for this is our highly attractive and almost completely renewed product range.”
Registrations were up in North America in the January-June period. The region is currently Porsche‘s largest market. According to a press release, it was the “strongest first half of the year in the region’s history.”
The brand justifies its results with “higher product availability in the market” and “price protection” offered due to increased import tariffs.
According to data from Motor Intelligence, June registrations of the luxury brand in the United States reached 6,820 vehicles, down from the 7,475 units sold in May.
Last month, Bloomberg reported that Porsche was considering moving final assembly of certain models to the United States, in a move aimed at mitigating the tariffs impact. However, a spokesperson told Reuters that “no such plans were in place.”
Earlier this year, as it reported its first quarter financial results, the brand slashed its 2025 profit margin forecast to 6.5-8.5%, now estimating between €37—38 billion ($43.3—44.4 billion) of revenue.
