Porsche, which has been struggling to compete with domestic luxury carmakers in the Chinese market, guaranteed on Tuesday that customers impacted by the recent closure of two service centers will receive full support from the German brand.
The announcement, first reported by the local media outlet Cailian Press, follows the shutdown of two dealerships in the country due to a dispute, while national sales continue to slump in the world’s largest automotive market.
“Due to the funding chain issues at Dong’an Holding Group, Porsche, as the brand owner, will pay close attention to customers’ real difficulties and earnestly fulfill its brand responsibilities,” Porsche China stated on Tuesday.
The German luxury sports carmaker guaranteed that it will provide protection measures for customers with valid purchase contracts who paid deposits to the affected dealerships but have not yet taken delivery of their vehicle.
Customers whose after-sales services have been disrupted can continue to access official Porsche maintenance packages and factory warranty services at other of the premium German brand’s centers.
Dispute with Two Stores
By the year-end, two Porsche centers — Zhengzhou Zhongyuan and Guiyang Mengguan — had abruptly been cleared out and closed.
Customers who had already taken delivery but had not received vehicle conformity certificates are now struggling to register their units, yet remain obligated to continue repaying their loans.
Additionally, dealership staff are also reportedly unable to recover tens to hundreds of thousands of yuan owed to them.
According to the report, both customers and employees have assembled different rights-protection groups.
Porsche‘s China subsidiary defended that its two centers violated their dealership agreements and applicable laws and regulations, severely infringing upon the legitimate rights of the company and its customers.
The automaker added that the incident caused significant detriment to its reputation, as well as major losses.
Consequently, on the last day of 2025, Porsche China terminated its dealership agreements with the Zhengzhou Zhongyuan and Guiyang Mengguan centers, while reserving the right to take further legal action.
Network Cut
Separately, the premium German brand has been closing several showrooms across China.
Last month, Porsche China’s head Pan Liqi corroborated that the company decided on plans to adjust the dealer network in response to market conditions.
From the previously set 150 authorized Porsche sales outlets, the brand planned to reduce this number to 120 by the end of last year.
For 2026, this figure is set to decrease to roughly 80, as a way to adjust its operations to the decreasing demand.
Sales Slump
In the first three quarters of 2025, Porsche registered 32,200 vehicles in China – a 26% year-on-year decline.
Back in 2021, the German automaker had achieved a new record sales total of 95,000 units.
However, the brand’s sales decline was not confined to the Chinese market.
Global Porsche deliveries totalled 212,500 units in the first three quarters of last year, down 6% when compared to the same period of 2024.
The automaker posted an operating profit of only €40 million ($46.6 million) for the first nine months of 2025, plunging 99% year-on-year, largely due to pressure from China.
On the other hand, the Volkswagen Group – which Porsche is a part of –delivered more than 8.9839 million units globally last year, 983,100 of which were fully electric vehicles, growing 32% compared to 2024.
Charging Infrastructure
Late last month, Porsche confirmed that the Chinese arm of the German luxury carmaker will shut down all its self-built EV vehicle charging stations as part of a strategic shift.
Porsche China will gradually close its about 200 EV charging stations from March 1 while switching to third party providers, which will partner with aiming to lower fixed costs.
The brand told the local media outlet Yicai last month that the charging partner will be announced in March.
VW Group’s CEO
In a recent interview with the German outlet Frankfurter Allgemeine Zeitung, Volkswagen Group’s CEO Oliver Blume noted that the Chinese luxury market has collapsed by around 80%, putting pressure on Porsche’s sales target in the country.
Porsche’s sales in China will not rebound in the short term, so the carmaker should downsize its channel network and production capacity to maintain high profits in a time of low sales, Blume noted.
