Porsche is considering moving some final assembly to the United States aiming to mitigate the impact of Trump’s tariffs on imported vehicles, as initially reported by Bloomberg on Friday.
The German-based automaker is reportedly changing processes such as the installation of interior parts or the fitting of tires to the other side of the Atlantic, while keeping core production in its home market.
The move was allegedly being considered by Oliver Blume, CEO of the Volkswagen Group.
A spokesperson denied the plans when approached by Reuters, saying “no such plans were in place.”
As the company reported its first quarter earnings results in April, CFO Jochen Breckner said that Porsche had no plans to build vehicles in the U.S., despite the heavy exposition to the 25% rate on vehicle and auto parts imports.
Profit margins in the first three months of the year fell from 14.2% to 8.6%. The brand slashed its 2025 profit margin forecast to 6.5-8.5% and estimated U.S. tariffs to cause a loss of at least €100 million (nearly $114 million) in April—May.
The previous revenue estimate of between €39—40 billion ($44.4—45.5 billion) has been shifted to between €37—38 billion ($42.1—43.2 billion).
In late April, CBT News reported that Porsche was allegedly holding vehicles at U.S. ports, delaying customs clearance to avoid triggering the costly new duties, according to dealerships.
However, Porsche denied the report, saying that “in fact, over 5,000 cars have been shipped to dealers” in April.
According to data from Motor Intelligence, May registrations of the luxury brand in the U.S. reached 7,475 vehicles.
Porsche‘s main production is located in Germany at the company’s headquarters in Stuttgart.
Another factory in the German city of Leipzig is responsible for producing the Macan and Panamera models. The Porsche Cayenne is currently built in Slovakia.
