Lamborghini has officially abandoned plans to build its first all-electric vehicle, scrapping the production version of its Lanzador concept and committing the Italian supercar maker to an all plug-in hybrid lineup by 2030.
Chief Executive Stephan Winkelmann confirmed the decision in an interview with The Sunday Times, saying the acceptance curve for EVs among Lamborghini buyers had flattened to near zero.
“Investing heavily in full-EV development when the market and customer base are not ready would be an expensive hobby, and financially irresponsible towards shareholders, customers, and our employees and their families,” Winkelmann said.
The Lanzador, a 2+2 high-riding GT coupe concept unveiled at the Pebble Beach Concours d’Elegance in August 2023, had been positioned as the flagship of Lamborghini’s electric future.
The brand’s first fully electric model was initially planned to begin production in 2028 before it got delayed to 2029.
The model will now be relaunched as a plug-in hybrid, arriving around the same timeframe, with the Lanzador name still under consideration for the production version.
The decision marks a significant strategic reversal for the Sant’Agata Bolognese-based manufacturer, which in 2021 had pledged €1.5 billion toward hybrid and electric technology.
Winkelmann said the call was made after more than a year of internal deliberation, customer consultations, dealer feedback, and global market analysis, with the final decision taken in secret late last year.
Besides Lanzador, the next-generation Urus — the brand’s bestselling model accounting for approximately 60% of total deliveries — will also retain a plug-in hybrid powertrain rather than transition to battery-electric.
“We couldn’t risk it,” Winkelmann said of a potential Urus EV. “The supercars are a very tiny segment. Even if the margins of the supercars are higher than on Urus, it’s clear the Urus segment is bigger and more stable.”
The company delivered 10,747 vehicles worldwide in 2025, its fifth consecutive year of growth, buoyed by strong demand for its existing hybrid lineup that includes the V12-powered Revuelto, the twin-turbocharged V8 Temerario, and the Urus SE plug-in hybrid SUV.
Winkelmann said the hybrid strategy had “worked out,” offering customers additional power output through electric torque while preserving the acoustic character that defines the brand.
Ferrari is set to premiere its first EV — the Luce — on May 25, while Bentley has announced it will unveil its inaugural all-electric model this year.
Rolls-Royce‘s Spectre EV, priced from £330,000, has already become the second most popular model in that brand’s lineup, demonstrating that at least some buyers at the highest end of the market are willing to make the switch.
Volkswagen Group, which owns Lamborghini through Audi and has invested billions in its Premium Platform Electric architecture underpinning the Audi Q6 e-tron and A6 e-tron.
In the interview, Winkelmann also pointed to broader macroeconomic and geopolitical uncertainty as factors in the decision, citing unexpected shifts in Chinese demand, US tariffs, and evolving regulatory frameworks as variables that counseled caution.
He did not rule out a fully electric Lamborghini in the longer term, but said there was no fixed timeline for revisiting the question.
“We will have four cars, all with plug-in hybrid powertrains, by the end of this decade,” Winkelmann said. “We are not selling mobility. You don’t buy a Lamborghini because you have to go from A to B every day. We’re selling dream cars — a dream of many and the reality of a few.”
