Toyota Motor Corp. expanded its lineup in Norway this Monday with seven new electric vehicles, as the Japanese automaker aims to become the country’s top-selling passenger car brand this year.
The announcement was made on Monday by Piotr Pawlak, President of Toyota Norway and Head of Toyota Northern Europe, via LinkedIn.
The lineup includes five models from the main Toyota brand: the updated Urban Cruiser and bZ4X SUVs, the new bZ4X Touring wagon, the C-HR+ SUV, and the Hilux pickup truck in its first battery-electric version.
The Japanese automotive group will also launch two models from its luxury sub-brand Lexus: the ES mid-size sedan and RZ compact SUV.
“Toyota‘s BEV offensive is in full swing and the number of models on the market, including the entire LCV range, is one of the broadest in the industry,” Pawlak said.
New Models
The bZ4X Touring is expected to arrive at Norwegian dealerships in mid-Q2, priced from NOK 570,000 ($59,500).
With 380 horsepower in all-wheel-drive configuration, the Touring accelerates from 0 to 100 km/h in 4.4 seconds, compared with 5.1 seconds for the standard bZ4X.
Toyota estimates a range of 528 kilometers (328 miles).
The C-HR+, which shares much of its technology with the bZ4X but features sportier styling with lower ground clearance and a coupé-like roofline, is expected at the “very start of the second quarter.”
It will start at NOK 470,000 ($49,100) with all-wheel drive and offers a stated range of 516 kilometers.
The electric Hilux pickup is expected to arrive in Q2, with pricing to be announced in March.
Norway Sales
For full-year 2025, Toyota ranked fourth in the Norwegian market with 8,942 registrations.
Tesla led with 34,233 units and 19.4% market share, followed by Volkswagen with 28,678 (16.2%) and Volvo with 12,100 (6.9%).
Toyota entered Norway in 1963, alongside Denmark and Sweden, shipping the first 400 internal combustion engine Crown sedans to the Scandinavian region that year.
Norwegian EV Market
Norway registered just 2,218 new passenger cars last month, down 76.3% from 9,343 units a year ago, according to the Norwegian Road Traffic Information Council (OFV).
The sharp decline reflected a rush by buyers to purchase vehicles in December 2025 to avoid new taxes on electric vehicles that took effect January 1, 2026.
Norway announced in October that it would add up to $5,000 in value-added tax per vehicle starting this year, prompting a surge in year-end deliveries.
“The January figures do not mean demand has disappeared, but reflect the extraordinary surge in purchases before the new year,” OFV director Geir Inge Stokke said.
Zero-emission vehicles accounted for 2,084 of last month’s registrations, achieving a 94.0% market share — slightly lower than the 95.8% recorded in January 2025.
Hybrid vehicles, including plug-in hybrids, accounted for only 29 units with a 1.3% market share. Just seven petrol cars and 98 diesel vehicles were sold.
