Tesla has increased the starting price of its most affordable Cybertruck to $69,990 and discontinued the lease option on the model, just 10 days after the lower-priced trim debuted.
The $10,000 price increase — a 16.7% jump from the $59,990 introductory level — took effect March 1, following a timeline CEO Elon Musk laid out on X hours after the variant launched on February 20.
Musk wrote at the time that the promotional price would be available “only for the next 10 days,” though he declined to specify the post-promotion figure, saying it would depend “on how much demand we see at this price level.”
The move effectively returns the entry-level Cybertruck to the same price point as the discontinued Rear-Wheel Drive variant it replaced.
Tesla launched the most affordable version of the model on February 20, with a starting price of $59,990.
The dual-motor All-Wheel Drive variant shares its powertrain with the $79,990 Premium AWD trim and carries a similar EPA-estimated range of 325 miles.
Its cost savings come from a stripped-down interior: grey textile seating instead of vegan leather, a simplified center console, half the speaker count, and no heated or ventilated seats or rear display.
In 2019, Tesla projected a $39,990 starting price and a tri-motor variant with more than 500 miles of range.
The truck ultimately entered production in late 2023 above $70,000 for the base model, and the top-end Cyberbeast delivers an estimated 320 miles — roughly 200 miles short of the original projection.
Production and sales have also fallen well below early targets.
Tesla sold 20,237 Cybertrucks in the US last year, an annual decline of 48% and just 8.1% of the 250,000-unit annual production rate Musk once projected for 2025.
The company said on its most recent earnings call that it plans to transition the Cybertruck line to a fully autonomous configuration aimed at delivery fleet customers.
