Tesla will open its first location in Morocco on February 6, marking the company’s latest expansion into African markets.
The Elon Musk-led company is hosting an opening event at Anfaplace Mall in Casablanca, where Tesla will be showcasing both models arriving in the Moroccan market: the Model 3 and the Model Y.
“Be among the first to experience Tesla in Morocco,” the company said in the official invitation without disclosing if the Standard variants of its two models will also be available.
Tesla officially established its subsidiary in May last year, with an initial investment capital of 27.5 million Moroccan dirhams (approximately $3.75 million).
The subsidiary is based in the upscale Casablanca Marina business district.
The company already has supercharger stations in key cities including Casablanca, Tangier, Rabat, among others.
The launch event is scheduled for February 6 from 8 p.m. to 10 p.m. local time at Anfaplace Mall in Casablanca.
Attendees will have the opportunity to meet the Tesla team and learn about the experience of owning a Tesla, home charging options, and the company’s mission, according to the official invitation.
After an 80% surge in 2025, passenger EV sales are projected to grow 36.3% this year to over 7,200 units in Morocco, according to data from BMI, a unit of Fitch Solutions.
Autonomous Shift
The Morocco opening comes as Tesla continues to expand its international presence while navigating a period of strategic transition.
At this week’s fourth-quarter earnings call, CEO Elon Musk said the company will ultimately only produce fully autonomous vehicles — such as the Cybercab and Robovan — along with the upcoming next-generation Roadster.
Musk said Tesla will “hopefully” unveil the Roadster in April, reaffirming a timeline first announced during the company’s shareholder meeting last November.
Tesla reported its first annual revenue decline since going public, falling 3% to $94.8 billion, as the company shifts focus toward autonomous vehicles and robotics with plans to more than double capital expenditures to over $20 billion this year.
