Tesla sold 588 electric vehicles in Sweden in November, a 59.3% plunge from the 1,446 units registered a year ago.
The figures, published on Monday by Mobility Sweden, showed a sequential rebound from the worst result year-to-date, having sold just 133 vehicles in October.
The Elon Musk-led company has sold only 6,431 vehicles in the Nordic country between January 1 and November 30, a third of the 19,099 units registered in the same period a year ago.
The sharp decline underscores the hurdles Tesla’s operations have been facing in Sweden as ongoing union blockades and import disruptions continue to cause problems.
Last month, both Finnish firm Kone — an elevator and escalator company — and Allround Lack, a paint shop based in Sweden, joined the protracted strike led by IF Metall.
In October, the union also announced a complete work stoppage by Linde, one of Sweden’s largest trucking companies, affecting all Tesla-related deliveries and services.
The union maintains its demand for Tesla to sign collective bargaining agreements covering wage increases, working hours, and pensions — standard practice among automotive companies operating in Sweden.
According to IF Metall, Tesla refuses to consider these collective bargaining agreements that would align its Swedish workforce with industry standards.
EV Adoption in Sweden
Two-thirds of new passenger cars registered in November were rechargeable, including 40% fully electric models and 25% plug-in hybrids. So far in 2025, electric cars represent 36% of new registrations and plug-in hybrids 27%.
In October, the company dropped below the top 10 best-selling EV brands in Sweden.
Tesla‘s best-selling SUV accounted for 426 units, down 66.7% from a year ago despite the launch of the revamped version earlier this year.
The remaining units were Model 3, Model S and Model X units — 155, 5 and 2, respectively.
Last month, the company launched the refreshed Model S and Model X in Europe.
The luxury sedan is now available for configuration starting at SEK 1,379,990 ($144,300), and the Model X from SEK 1,474,990 ($154,200), both including unlimited free Supercharging and Premium Connectivity.
The Model 3 is priced from SEK 504,990 ($52,800).
Lineup Updates
As the company introduced its Model Y Standard in Europe, its starting price lowered to SEK 499,900 ($52,300).
The lower-priced version enables the company to target a more affordable market segment.
Local production of the model officially kicked off at the beginning of November.
According to the company’s website, deliveries are scheduled to start this month, but the beginning of Model Y Standard deliveries in Europe has not yet been announced.
The company currently offers a SEK 40,000 ($4,200) trade-in bonus and 0% financing on both the Model 3 and the Model Y Premium Long Range AWD.
Tesla’s trade-in bonus applies to vehicles ordered until December 31.
