Tesla’s sales continued to slump across major European markets in April, with France, the UK, Sweden, the Netherlands and Denmark registering the steepest year-on-year declines, according to vehicle registration data released on Friday.
In France, Tesla registrations fell 59.4% from a year earlier, marking the company’s fourth consecutive monthly contraction. Year-to-date sales are down 44%, with 7,556 vehicles registered since the start of 2025.
The UK also saw a sharp drop. Early data showed registrations fell by more than 60% year-on-year to 472 units.
In Sweden, Tesla sales plunged 80.7% to 203 units in April, the lowest monthly total since October 2022. Of these, 170 were Model Y vehicles, followed by 29 Model 3s, three Model Xs and a single Model S.
Danish Tesla sales fell 67.2% year-on-year, while in the Netherlands, registrations dropped 73.8% to 382 units in April, down from 1,457 a year ago. Compared with March, when Tesla sold 1,536 vehicles in the country, monthly sales fell by 75%, according to data released Friday by Dutch automotive association BOVAG.
Despite the downturn across much of the region, Norway — one of the most electric vehicle-friendly markets in Europe — is expected to be among the few countries where Tesla posted year-on-year growth in April. Preliminary data shows that Tesla registered 976 vehicles there, up 12% from a year ago.
Tesla has been refreshing its product line-up but faces this higher much higher competition from Chinese and South Korean brands, which have been launching more competitive and lower priced EVs.
Year to date, and on a global scale, Tesla’s sales figures also reflect brand damage stemming from CEO Elon Musk’s political involvement.
Globally, the Elon Musk-led brand delivered 336,700 EVs in the first three months of the year, a 12.9% drop year over year. Production also dropped 16% as the company transitioned to the refreshed Model Y in the first weeks of the year.
On Thursday, Wall Street Journal reported that Tesla‘s Board “reached out to several executive search firms” to replace Elon Musk and find a new CEO.
Later that day, the company’s Chairwoman Robyn Denholm said that the report was “absolutely false” and that the Board “is highly confident” in Elon Musk.
