Written by Cláudio Afonso | LinkedIn | X
Tesla’s vehicle registrations in Germany fell 59.5% year over year in January to 1,277 units, following an overall decline across most European markets.
In January, the company held a 0.6% share of Germany’s overall car market, while its share of the fully electric vehicle segment was 16.6%.
In 2024, registrations of new Tesla vehicles in Germany fell 41% to fewer than 38,000 units, according to data from the Federal Motor Transport Authority (KBA).
In December, during the traditional year-end sales push, Tesla registered 3,905 vehicles—the highest monthly total since June and the third-best month of 2024—as the company ramped up purchase discounts and incentives across all its markets.
U.S. electric vehicle maker Lucid Motors registered 19 units last month, up from two vehicles a year ago. The Chinese giant BYD registered 235 vehicles, up 69% year over year while XPeng and Nio recorded 94 and 18 units, respectively.
Polestar, a brand from the Chinese Geely Holding Group, more than doubled registrations to 235 vehicles.
In other key European markets, Tesla registered 1,141 vehicles in France last month, down 63% from 3,118 in January 2024. In the Netherlands, registrations fell 42% to 927 units.
In the U.S., registrations dropped 10% year over year in January, according to Motor Intelligence estimates released on Tuesday. The company registered 48,500 vehicles, down from the 53,830 recorded a year ago.
California New Car Dealers Association said on Monday that registrations in the state fell 12% from January 2024.
Last week, at the Q4 earnings call, Tesla CEO Elon Musk said he “sees a path” of Tesla being the most valuable company in the world by far.”
Musk added later in the call that the company is “setting up for what I think will be an epic 2026 and a ridiculous ’27 and ’28, ridiculously good.”
Tesla reported full-year net income of $8.4 billion, down 23% from 2023 and 40% from the record $14.1 billion profit in 2022. Full-year revenue rose 1% to $97.7 billion, marking a new record for the tech company.
