Tesla sales in Germany plunged 45.9% in April with the Elon Musk-led company selling 885 vehicles, national data showed on Tuesday. Across major European markets, only Norway and Italy posted year over year sales increases last month.
As of April 30, sales in Europe’s largest car market had fallen 60.4% to 5,820 units as pressure continues to hit the U.S. EV maker.
Some of the reasons for the multi-year lows seen across most European markets include the transition to the new Model Y, increased competition from South Korean and Chinese brands, but also the damage to the brand image caused by Musk’s involvement in U.S. and European politics.
Currently, and aiming to boost demand and clear inventory of the ‘old’ Model Y, Tesla is offering 1 year of free Supercharging and an interest rate starting at 0.00%
The 0.00% interest rate applies only to orders of pre-configured Model Y vehicles placed from March 20, 2025, onward, with delivery to be completed no later than June 30, 2025. The offer is valid for a maximum term of up to 60 months.
Earlier this Tuesday, UK’s official registration data was also released, showing that sales of Tesla vehicles fell 62.1% to 512 units.
In April, Tesla’s new registrations dropped by 54% in France, marking the company’s fourth consecutive monthly contraction. The Netherlands followed with a 73.8% drop to 382 units in April while in Sweden, Tesla sales fell 80.7% to the lowest monthly total since October 2022.
In Switzerland, registration fell 49.6% to 227 units and Danish Tesla sales fell 67.2% year-on-year.
Tesla’s Model Y was Norway’s top-selling car (across all powertrains) for the second consecutive month, with 869 units sold in April. The U.S. brand sold 976 EVs last month, up nearly 12% year-on-year. In Italy, sales also jumped 29.3% to 446 units.
In Germany, battery electric vehicle registrations rose 53.5% year-on-year in April to 45,535 units. Nearly one out of five vehicles sold in the market was fully electric.
Plug-in hybrid (PHEV) registrations saw stronger growth, rising 60.7% year-on-year in April to 24,317 units, accounting for 30.7% of the market.
Chinese carmakers Leapmotor, XPeng and Polestar sold 314, 207 and 303 vehicles, respectively. Nio sold 19 units and BYD posted a 756% jump to 1,566 vehicles — a number that includes plug-in hybrid models.
