Tesla Model Y
Image Credit: Tesla

Tesla Reclaims Top Spot in Norway as February Sales Jump 75%

Tesla‘s registrations in Norway rebounded in February after having plunged to their lowest result in three years in the first month of 2026.

Last month, the company sold 1,210 vehicles in the Norwegian market, reclaiming its spot as the best-selling brand in the country.

The figures represent a 75.6% jump from the 689 units sold a year ago and a 1,375% soar from the 83 vehicles registered in January.

Last month’s drop was particularly notable given Tesla‘s strong 2025 performance in Norway.

The company set a full-year record in 2025 with 34,285 vehicles sold and captured 19.1% of the market.

Volkswagen, previously the best-selling brand in the country, was beaten by over 10,000 units.

Norway’s EV sales were expected to decline in the first month of the year, as the country removed incentives on the segment — after achieving 95% of all new vehicle sales being electric by the end of 2025.

Overall vehicle registrations plunged 76.3% to 2,218 units, with fully electric sales accounting for 94% of all new sales.

In February, however, 7,272 vehicles were sold in Norway, while the share of battery electric vehicles (BEV) jumped to 98.0%.

The monthly record for all-electric vehicle registrations was set in September, with BEVs accounting for 98.3% of new vehicle sales then.

Tesla registered a 16.6% market share in February.

Toyota followed with 12.9%, while Volkswagen took third place with 8.6% — a sharp decline compared to the same month last year.

Model Y

Tesla’s Model Y was the best-selling vehicle last month, with 1,073 units sold — representing 88.7% of the brand’s registrations.

In comparison, the second- and third-best sellers — the Toyota BZ4X and Urban Cruiser SUVs — each sold less than half as many units as the Tesla model.

Tesla introduced the refreshed Model Y in Europe a year ago.

In October, it launched a more affordable, Standard version, priced from NOK 389,990 ($40,900). The entry-level trim has since then renamed to Rear Wheel Drive (RWD).

On Friday, Tesla introduced the seven-seat configuration of the Model Y SUV across Europe, available with the Premium All-Wheel Drive (AWD) variant.

In Norway, the seven-seat option adds NOK 22,000 to the price, equivalent to about $2,300.

According to the company’s website, deliveries for the new configuration will be taking place from May.

The only other trim not available immediately is the Premium RWD, which is expected to be available as of May–June.

According to X user ‘piloly,’ who tracks Tesla registration data across European markets, the company registered the first China-made Model Ys of the quarter on February 24.

Other Models

The Model 3 Standard also debuted in European markets late last year, reducing the sedan’s entry-level price to NOK 299,990 ($31,500).

The refreshed Model S and Model X are also available in the market, however, only through inventory as Tesla prepares to discontinue both models.

The company announced late last month that it will be ending production of its flagship models as it transitions towards autonomy-related projects.

Tesla currently offers four six-seat Model X units in Norway, available with unlimited, free Supercharging and Premium Connectivity. There are no Model S vehicles available on the website.

Customers are also offering 0% APR if purchasing any of the Premium Model Y variants, with a 2.74% effective interest rate, and a 1.99% APR if opting for any trim of the Model 3 sedan.

Both Model 3 Premium and Performance trims and all variants of the Model Y are eligible for a ‘Tesla Bonus’ of NOK 50,000 ($5,200).

The promotions run until March 31.

Cybertruck Imports

According to Norwegian vehicle registration tracking platform Elbilstatistikk, one Cybertruck unit was registered in the country in January, in a total of 17 ever.

All of these units have been paralell imports, as the model is not officially sold in Norway.

Additionally, it has not received EU type-approval, as it does not comply with auto safety regulations in the region.

The latter means that the model cannot be sold in any of the European Union’s countries.

Norway is not a member of the European Union, but a part of the European Economic Area (EEA). It is not required to follow EU rules.

Last year, the US Forces Customs in Europe and Africa (USAREUR-AF) reaffirmed that the model would not be allowed in the EU, after US soldiers had tried to import these.

Matilde is a Law-backed writer who joined CARBA in April 2025 as a Junior Reporter.