Tesla updated its Cybertruck lineup on Thursday, launching the most affordable trim with a starting price just under $60,000.
At the same time, the company discontinued the ‘Luxe Package’ on its higher-end variation — named Cyberbeast — bringing the model’s base price back down to $99,000.
Tesla has faced weaker-than-expected demand for its pick-up truck, which was first unveiled in 2019 and began deliveries in late 2023.
Last month, the company said it plans to transition to a fully autonomous Cybertruck line, with the potential to deploy it with delivery fleet customers.
Cheaper Trim
The new Dual-Motor All-Wheel-Drive (AWD) trim is priced at $59,990.
The entry-level price is $10,000 below a prior, more affordable iteration, launched last year in both the US and Canada.
The Long Range Rear-Wheel Drive (RWD) trim was priced at $69,990 before incentives — including the $7,500 federal tax credit for EV purchases and leasing, terminated on September 30, 2025.
However, the RWD option was discontinued in September.
With the introduction of the new Dual-Motor AWD model, Tesla has revised the Cybertruck’s naming structure.
The previously available AWD version, which started at $79,990, has been renamed the Premium AWD. The tri-motor Cyberbeast retains its existing name.
Rated at an estimated 325 miles of EPA range, the new entry-level Dual-Motor AWD matches the other trims.
Key differences between the two dual-motor variants lie in towing and payload capacity, suspension, and cabin equipment.
Instead of the premium interior, the standard model comes with grey textile upholstery, a simplified center console, and a reduced speaker system with half the number of speakers.
Features available in both the front and second rows of the Premium versions are not included in the standard model.
The base trim offers only heated and ventilated front seats and does not include a rear-seat display.
Late last year, Tesla introduced ‘Standard’ versions of its best-selling Model Y and Model 3, which were similarly stripped of many interior features.
The company has since revised the naming, and those versions are now labeled ‘Rear-Wheel Drive’ instead of ‘Standard.’
Luxe Package
Last Summer, Tesla introduced the ‘Luxe Package’ as standard in its flagship Model S and Model X, then expanding it to the Cybertruck.
The package added $15,000 to the base price of the Cyberbeast, which retailed for $114,990.
The package included the Supervised Full Self-Driving (FSD) software, which could be purchased for $8,000 in the US.
It also added free lifetime Supercharging and free Premium Connectivity, which offers satellite-view maps, music streaming, among other features, and is usually priced at $99 per year.
The company has announced in its latest earnings call that it will stop producing its flagship models soon as it transitions its production lines to autonomy-related projects.
Tesla has also stopped selling its Full Self-Driving (FSD) software as a one-time purchase.
As of February 14, it is available only through a subscription model, reflecting the company’s shift as the software continues to evolve.
Weak Results
When the Cybertruck model debuted, Musk projected an annual production rate of 250,000 units “probably sometime in 2025.”
Last year, however, only 20,237 Cybertrucks were sold in the US — representing 8.1% of that target.
Additionally, the numbers showed an year over year decline of 48%.
Its sales figures in other markets — such as the Middle East and South Korea, where the truck launched late in the year — are residual.
Nearly all units of the model produced through February 2025 — around 46,000 vehicles — were affected by an NHTSA recall due to a cant rail possibly detaching while driving.
Additionally, Tesla’s Cybertruck and Model 3 program manager Siddhant Awasthi exited the company last November.
Earlier this month, a former safety supervisor at Giga Texas, Craig Thompson, sued Tesla after allegedly suffering severe injuries as 150 pounds of unsecured Cybertruck components fell on him.
Autonomous Line
Questioned during the latest earnings call whether Tesla would ever “build a more conventional-looking pick-up,” VP of Vehicle Engineering Lars Moravy said that the company designs its production lines “to be super flexible.”
“The Cybertruck line was designed in the same way and is one of our most fully ready for autonomy platforms,” the executive said, with Musk adding that its line will transition “to just a fully autonomous line.”
The CEO also hinted at delivery fleets with a potential autonomous Cybertruck model.
“There’s obviously a market there for cargo delivery, like you say, localized cargo delivery within a city, within a few hundred miles, something like that,” the CEO said.
And, as “there’s a lot of cargo that needs to move locally within a city, an autonomous Cybertruck could be very useful for that,” he suggested.
