Tesla‘s registrations in the French market continued to decline last month, as the company struggles with lower sales figures in Europe since the beginning of 2025.
In August, the EV maker sold 1,331 vehicles in France, a plunge of 47.2% compared to the same period a year ago, when it had registered 2,523 units.
Last month, 87,850 vehicles were registered in the European country across all powertrains, a 2.18% rise compared to the same period a year ago.
From January 1 to August 31, Tesla sold 14,561 electric vehicles in the European country, 39.4% below the first eight months of 2024.
Registrations in France had also tumbled by over 27% to 1,307 vehicles in July. Tesla experienced a sales recovery in June, the last month of the second quarter, when the brand sold 3,646 vehicles.
By then, the figures represented a 10% drop year over year, but a 400% surge in monthly registrations from May — when registrations had reached only 721 units (-67% year over year).
Tesla‘s lineup in France includes the Model 3 sedan, the refreshed Model Y and both its flagship Model S and Model X.
The Model 3 is priced from 36,551€ ($42,800).
The company is currently offering a bonus worth €3,100 on Model 3 purchases from July 7 to September 27, if taking delivery by September 30.
Prices for the updated Model Y SUV start from €41,821 and, according to Tesla‘s local website, all its variants are eligible for the French government’s ‘Coup de pouce’ subsidy.
The scheme applies to electric passenger vehicles of the M1 category with a purchase price below or equal to €47,000, including taxes.
Regarding the Model S and Model X, only inventory units are currently available for purchase. For those, Tesla is offering free and unlimited Supercharging and Premium Connectivity since February.
The company has recently launched updated versions of both luxury models in the US. Late last month, it introduced a ‘Luxe Package’ on the flagship sedan and SUV, which includes the company’s Full Self Driving (FSD) system.
In May, Tesla shared a video on X testing the FSD in France, saying that “FSD Supervised can handle Arc de Triomphe no problem.”
The system is still “awaiting regulatory approval” in Europe, according to both the brand and CEO Elon Musk.
Earlier this year, the Financial Times reported that ten customers sued the brand in France due to Elon Musk’s political activity, saying that the CEO turned the vehicles into “far-right totems.”
Combined with intensifying competition from South Korean and Chinese brands, the transition to the refreshed Model Y and Musk’s involvement in politics were seen as key reasons for the brand’s sales slump in Europe since early 2025.
