Tesla registered 21,542 vehicles across its European markets in November, largely driven by a new sales record in Norway since early 2023.
The figures represent a 13.8% decline from the same month a year ago, when the company had sold 24,977 electric vehicles in the Old Continent.
In November, sales more than tripled from October’s 6,363 units registered, showing a strong recovery from the slump recorded in the first month of the quarter.
Since the beginning of 2025, Tesla sales in Europe have dropped significantly across its major markets.
The slowdown began with a production halt of the previous Model Y and deliveries of the refreshed version starting only in March.
Sales were further affected by CEO Elon Musk’s political activity, which damaged the brand’s reputation and started several protests across the continent.
Increasing competition from other EV manufacturers, particularly Chinese brands entering the European market, has also weighed on demand.
Despite the introduction of updated models, including a more affordable iteration (by €5,000) of the best-selling Model Y, Tesla has only seen improved results in Norway, where it keeps setting registration records.
Nordic Countries and the UK
The company sold 6,215 vehicles last month in the Norwegian market — more than doubling from a year ago and its best result in over two years.
In the country with the highest EV adoption rate in the world, Tesla had a market share of 31.2% across all powertrains and its Model Y accounted for 18.3% of all registrations.
In Sweden, Finland and Denmark the situation is the exact opposite, however.
With a labor strike ongoing for the past two years in Sweden, the company’s sales have dropped by 59% year over year to 588 units.
Year to date, 6,431 Tesla vehicles were registered in the Swedish market — a third of the 19,099 units registered in the same period a year ago.
Sales nearly halved in Denmark, to 534 units in November, and a 20% decline was seen in Finland, where 257 EVs were registered.
Tesla sold 3,772 vehicles in the UK last month, a sixfold increase based on October’s 511 vehicles — its lowest result year to date.
However, registrations were still below the same period a year ago by 17%.
Earlier this week, newly disclosed documents submitted to a government consultation revealed that Tesla warned the UK government that weaker EV rules could slow sales and affect the country’s target of making all vehicle sales electrified by 2030.
Central and Southern Europe
Tesla registered 1,763 vehicles in Germany last month, rebounding from October’s 750 units —the company’s lowest monthly total in over three years.
After registering a 2% year-over-year increase in October, the company’s sales plunged by 58% to 1,591 units in France last month.
Similarly, registrations fell by 41% in Belgium, 44% in the Netherlands, and 55% in Switzerland.
Besides Norway, the company only saw a registration rise in Italy and Luxembourg last month, with 1,281 vehicles sold in the Italian market alone — a 58% jump from a year ago.
FSD Expansion
Last week, the company began offering Full Self-Driving (FSD) test rides in Germany, France and Italy, as it awaits regulatory approval of the software in Europe.
Originally scheduled from December 1 to 31, the demo rides have now been extended to March 31 due to growing customer interest across the continent.
On Wednesday, Tesla hosted Roberto Gualtieri, the Mayor of Rome, and Mobility Councillor Eugenio Patanè, in their first FSD road demo, amid growing interest in the expansion of the software in Southern Europe.
Last month, the company said that the software would be approved in the Netherlands by February.
Just a few days later, however, the country’s national vehicle authority issued a statement contradicting the claim.
