Written by Cláudio Afonso | [email protected] | LinkedIn | X
Germany experienced a significant decline in electric vehicle (EV) sales during the first quarter of the year, with a notable 14.1 percent drop from 94,736 to 81,337 units. On Tuesday, Tesla introduced its 0 percent interest financing program to the German market.
The incentive, launched in China earlier this month, is now available for Model Y Long Range Dual Motor or Performance variants in the German market. The Model Y Performance begins at €59,990, with the Long Range dual motor variant available at €54,990.
The decline in EV purchases in the country followed the discontinuation of tax incentives for electric vehicles by the government in December 2023, exacerbating challenges within the industry.
NEVER MISS AN UPDATE
Among these, Tesla accounted for 13,068 units, securing a Battery Electric Vehicle (BEV) market share of 16.1 percent in Germany during the first quarter. The automaker was the best selling EV brand followed by the German brands Volkswagen with 8,637 units and BMW with 7,959.
Tesla announced on Tuesday the availability of interest rates starting from 0.00% valid for orders of the Model Y Long Range Dual Motor or Performance with delivery by the end of June.
“About every 5 years, we need to reorganize and streamline the company for the next phase of growth.” These were the initial remarks made by Tesla‘s CEO following the announcement of the departure of two vice presidents and a workforce reduction of over 10 percent earlier today.
NEVER MISS AN UPDATE
The world’s largest EV maker issued an email on Monday to all employees announcing a >10% reduction in its global staff representing more than 14,000 employees.
Tesla recently reported producing 433,371 vehicles, with 386,783 delivered, falling short of Wall Street’s expectation of 431,000 units delivered.
Written by Cláudio Afonso | [email protected] | LinkedIn | X
