Tesla’s sales performance across Scandinavia diverged sharply in 2025.
While the company set a new sales record in Norway, registrations in Sweden collapsed to roughly one-third of their level a year earlier.
As of press time, monthly sales figures from Denmark have not yet been disclosed.
Norway Record
According to official data published on Friday by the Norwegian Road Federation (OFV), Tesla sold 5,679 vehicles last month.
December results marked the fourth best-selling month ever and the second highest of the year, following November, when a record 6,215 units were registered.
It was also Tesla’s strongest December since entering the Norwegian market in 2013 and its best quarter on record, with 12,565 vehicles sold.
In Norway, where electric vehicles represented 95% of all car sales in 2025, Tesla had a market share of 19.1%, with 34,285 units sold during the past twelve months.
Registrations jumped 41.3% year over year from 24,259 units.
With vehicles sold between January and November alone, Tesla figures surpassed the full-year record of 26,575 vehicles set by Volkswagen in 2016.
The Elon Musk-led company was the best-selling car brand in Norway last year, outselling second-place Volkswagen by more than 10,000 vehicles.
Norwegian Portfolio
Tesla refreshed its best-selling Model Y in the beginning of the year. In October, it has introduced a more affordable, Standard version.
The model, which is now priced from NOK 389,990 ($38,740), represented 89% of Tesla‘s sales last month.
The Model 3 Standard, first debuted in the United States, was recently introduced to European markets. The sedan is now from NOK 299,990 ($29,800).
Up until December 31, Tesla was offering 0% APR on its Model Y Long Range All-Wheel Drive iteration and all Model 3 variants.
Additionally, the refreshed iterations of the Model X and Model S are also available in the country.
Swedish Sales
On the other hand, Tesla ranked 12th in Sweden, where it sold 7,252 electric vehicles over the past twelve months.
Monthly sales totaled 821 vehicles in December, a 71% plunge year over year despite the 39.6% increase from the prior month’s 588 units.
The company’s registrations declined year over year in every month of 2025.
Compared to the total 21,894 vehicles of 2024, the company’s sales plunged by 66.8% (to just a third) year over year.
The sharp decline highlights the challenges Tesla has faced in Sweden with ongoing union blockades and import disruptions.
Metalworkers’ union IF Metall has maintained its demand that Tesla sign collective bargaining agreements covering wages, working hours, and pensions — standard practice for automotive companies operating in Sweden.
Lineup in Sweden
Tesla introduced the more affordable Model Y Standard in the market, which lowered the SUV’s starting price to SEK 499,900 ($54,200), and the Model 3 Standard, which is priced from SEK 449,900 ($48,780).
New orders for the entry-level SUV are expected to take place from January, while the sedan is expected to be delivered by February.
The refreshed iterations of the Model S and Model X are priced above SEK 1,200,000 and both include unlimited free Supercharging and Premium Connectivity.
Up until the end of 2025, Tesla offered a SEK 40,000 trade-in bonus and 0% financing on both the Model 3 and Model Y Premium Long Range (both AWD and RWD), plus the Performance version of the sedan.
Other European Countries
In 2025, Tesla experienced a decline in sales across multiple European markets.
This was due to increased competition from Chinese automakers, the early-year refresh of the Model Y, and reputational damage linked to CEO Elon Musk’s political activities.
In France, Tesla registrations dropped 37% year over year in 2025. In December, sales declined by 66% to 1,942 vehicles.
In Spain, the sales decline was less severe. Overall, registrations fell 4% compared to last year, even though EV adoption increased over the past twelve months.
Last month, sales dropped sharply by 44.2% compared to December 2024.
