Rivian‘s US sales extended their year over year decline in February, estimates published by Motor Intelligence on Tuesday showed.
The Irvine-based EV maker sold 2,700 vehicles last month, a 7.3% increase from the 2,516 units registered in January but a 34.1% drop from the 4,100 vehicles sold a year ago.
In the first month of the year, Rivian‘s registrations had dropped to a new three-year low, partly reflecting the usual seasonal weakness at the start of each year.
The figures extended the year-over-year decline that started in December, which followed positive results in both October and November — despite the EV tax credit termination on September 30 that led the overall EV industry to decline.
EV maker Lucid Motors, also based in California, sold 1,500 vehicles last month. Tesla‘s registrations reached 38,500 units.
Sales Guidance
Rivian sold a total of 42,247 vehicles in 2025, a decline of 12.5% from 2024, when 51,579 units were registered.
This year, the company expects to deliver between 62,000 and 67,000 vehicles, driven in part by the introduction of the R2 mid-size SUV.
Management has indicated that sales of the R1 and the electric delivery van are expected to remain flat compared to last year.
Based on the information provided, the R2 is projected to account for roughly 20,000 to 25,000 of this year’s vehicle deliveries.
Portfolio
The company’s portfolio currently includes the R1S SUV, priced from $76,990, and the R1T pickup truck, which begins at $72,990.
Additionally, the EV maker has offered an electric delivery van to fleet customers for a year now, after previously co-developing it with Amazon, to which it committed to deliver 30,000 units by 2030.
The model will launch with a dual-motor, all-wheel drive (AWD) variant, priced above the entry-level $45,000 reiterated by the company throughout the past year.
Although Rivian has not confirmed if that version will be available before the end of the year, founder and CEO RJ Scaringe told CNBC last month that the variant will be launched “shortly thereafter.”
The media embargo on the first reviews of the R2 SUV was lifted on February 10, revealing more about infotainment and color options, among other specs.
Rivian will “share full details” — presumably including full specs, pricing details, and the first customer delivery date — on March 12.
The model will debut during the SXSW Festival in Austin, where the company will also offer test rides to the public.
On Monday, Chief Financial Officer Claire McDonough told Bloomberg that the R2 is a “key mitigating factor” on the impact of US policy changes over the past months.
This includes last April’s tariffs — which have a smaller impact on the company because, according to the CFO, it relies heavily on US-manufactured parts — as well as the end of the federal EV tax credit by the close of the third quarter.
According to Claire McDonough, “as you take a step back and look at the intention of the Inflation Reduction Act [IRA] credits associated with EVs, it was really to create pricing parity between a combustion engine vehicle and an EV.”
