Rivian Urges Pre-Order Customers to Buy R1S/R1T With Nearly 20% Discount

Credit: Rivian

Written by Cláudio Afonso  | LinkedIn | X

The EV manufacturer Rivian is urging early pre-order holders to finalize their purchase of an R1 model by the end of September or risk forfeiting their grandfathered pricing discount of about $18,000.

This discount enables customers to lease a base R1T for $420 per month with an initial payment of approximately $7,000. In an email sent to all the reservation holders, Rivian says “Now is the time” to take advantage of the discount of “approximately 20 percent”.

“As one of our earliest order holders, your preorder price benefits entitle you to an adjusted purchase price that is approximately 20% lower than our current MSRP. Now is the time to take advantage of your special pricing,” the company said in a memo.

“Important Reminder: Your preorder price benefits are set to expire on September 30, 2024. You can learn more about your preorder price benefits here,” Rivian added.

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The EV manufacturer Rivian confirmed on Wednesday that is partnering with Google on Google Cast and YouTube integration.

Drivers will now have the capability to stream high-definition video content with premium sound directly to their vehicle’s screen, using both a native YouTube app and Cast-enabled apps on their phone or tablet.

The company has recently reported 13,980 vehicles produced in the first quarter of the year of which 13,588 were delivered to its customers. Despite having previously guided a 10-15% quarter-over-quarter drop from the fourth quarter, Rivian is on track and reaffirmed its 2024 production guidance of 57,000 vehicles.

Written by Cláudio Afonso | [email protected] | LinkedIn | X

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Cláudio Afonso
Cláudio Afonso is the Founder and Editor of EV, an independent electric vehicle news publication owned by CARBA Investments, the company he founded in early 2021. Between 2022 and 2024 he worked in European corporate communications at Nio, and he returned to lead EV in April 2024. He is based in Portugal.